Senior Manager, Growth Marketing, Global Futures

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• This role is based in San Francisco.
• Design and deploy agent-based workflows that can: analyze campaign performance (paid + SEO + Creative), generate insights and hypotheses, recommend and execute optimizations
• Create systems that continuously learn and improve from performance data
• Develop multi-step autonomous workflows (e.g., detect → diagnose → recommend → act)
• Build pipelines that automatically: Surface performance anomalies (CPA spikes, CTR drops, keyword decay), Identify growth opportunities (new keyword clusters, audience expansion)
• Automate reporting and insight generation across: Google Ads, Meta, SEO platforms
• Replace static dashboards with dynamic, queryable AI-driven insights
• Redesign core growth workflows to be: Faster (hours → minutes), less manual (reduce analyst dependency)
• Build tools that enable: Rapid campaign iteration, faster testing cycles (creative, keyword, landing pages)
• Eliminate bottlenecks in execution and analysis
• Connect data sources (ad platforms, analytics, CRM, SEO tools)
• Work with engineering to: Build scalable data pipelines, enable real-time or near-real-time decisioning
• Implement LLM-based systems for: Insight generation, natural language querying of performance data
• Partner with Growth, Product, and Marketing leadership to: Identify highest-leverage automation opportunities, prioritize use cases with measurable ROI
• Define success metrics (incremental lift, efficiency gains, cycle time reduction)
• Serve as the internal evangelist for AI and automation, fostering a culture of experimentation, technical curiosity, and operational excellence. Educate and enable marketing partners on AI best practices, tools, and testing frameworks.
• Collaborate with Data Science, MarTech, and Analytics teams to align AI integrations with the broader analytics infrastructure and ensure data integrity across platforms.

Requirements

• We're looking for people who meet the minimum requirements for this role. The preferred qua

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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