Lead - Strategy, CPG

Responsibilities

• New business/pitches - Lead and convert pitch ratios for FMCG clients.
• Existing clients - Lead commerce strategy development for our clients, including annual growth roadmaps, category expansion strategies, and FMCG playbooks
• Platforms - platform-specific playbooks across marketplaces, quick commerce, and other commerce formats.
• off platform - how to integrate and create synergy between online and off platform platforms
• Translate consumer behaviour, platform mechanics, and retail media signals into actionable strategic recommendations that drive market share, profitability, and brand equity.
• Develop and own commerce POVs, strategic frameworks, and thought leadership to guide client decision-making and internal best practices.
• Partner with data & product teams to embed advanced analytics, measurement frameworks, and AI-enabled solutions into commerce strategy and client deliverables.
• Work closely with activation, creative, and media teams to ensure strategic intent is consistently reflected in execution and business outcomes.
• Identify white-space opportunities across platforms, categories, and capabilities to unlock incremental growth for clients.
• Support new business pitches and strategic expansions, shaping differentiated commerce narratives and solutioning.
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Overview The Lead Ecommerce Strategy will lead strategic commerce thinking across WPP Media's Commerce clients, shaping how brands win across ecommerce marketplaces, quick commerce, retail media, niche platforms, and emerging commerce ecosystems. The role is responsible for translating complex platform, consumer, and commercial dynamics into clear strategic frameworks, growth roadmaps, and whitepapers.. Sitting at the intersection of commerce strategy, retail media, data & technology, and strategic consulting, this role partners closely with senior client stakeholders, platform partners, and cross-agency leadership. The individual will play a critical role in driving category leadership, commerce media strategy, profitability, and scalable commerce transformation for clients.

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