Associate, B2B Marketing

About the role

Weber Shandwick is more than a leading global PR agency - we're an engagement agency working at the cutting edge of the new media landscape. We're storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations. Weber Shandwick is seeking a motivated and detail-oriented Associate to join our B2B Digital Marketing team. In this role, you will be essential to the success of our integrated campaigns, supporting the team in executing marketing strategies for major B2B clients. You'll get hands-on experience with campaign coordination, data reporting, marketing automation, and content development, providing a fantastic opportunity to grow your digital marketing skills. This position is based in our Baltimore office on a hybrid schedule and is part of the agency's South business unit (Atlanta, Baltimore, Washington D.C.). About You You are a digitally-savvy, curious, and collaborative team player eager to build a career in B2B marketing. You have a keen eye for detail and thrive on organization, whether you're tracking project timelines or compiling campaign data. A fast learner and a proactive communicator, you're excited to contribute ideas in brainstorms and support a talented team in delivering best-in-class work for world-renowned brands.

Responsibilities

• Campaign Execution & Support: Assist in the day-to-day management and execution of integrated B2B marketing campaigns, coordinating with creative, media, and account teams to ensure deliverables are on track.
• Reporting & Analytics: Help compile and analyze campaign data, review performance deliverables, and contribute to reports that track progress against client goals.
• Project Coordination: Support project logistics by maintaining project trackers, updating status documents, and coordinating the delivery of assets across teams.
• Research & Ideation: Conduct research on industry trends, competitors, and client landscapes, and actively participate in team brainstorms by sharing fresh ideas.

Requirements

• 1-3 years of experience in the digital communications or marketing industry; agency experience is a strong plus.
• Familiarity with digital marketing principles, including demand generation, lead generation, and email marketing.
• Basic understanding of or exposure to MarTech tools (e.g., Marketing Automation, CRM, CMS) and analytics platforms.
• Bachelor's degree in a relevant field.
• Competencies:
• Detail-Oriented: A commitment to delivering clear, precise, and accurate work, from data entry to reviewing deliverables.
• Collaboration & Communication: Strong interpersonal and communication skills with the ability to work effectively within a fast-paced, integrated team environment.
• Proactive & Eager to Learn: A passion for digital marketing, a curious mindset, and an openness to learning and growth opportunities.
• Time Management: The ability to manage multiple tasks, meet deadlines, and work well in a dynamic environment.
• Salary Range: $50,000 USD - $55,000 USD
• #LI-RJ1

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