Paid Media Specialist

Responsibilities

• Lead Performance Strategy: Build and execute paid social strategies that drive new customer acquisition, retention, and revenue growth across Corsair's portfolio of brands
• Tailor campaigns for global markets with thoughtful localization and audience segmentation
• Manage Campaigns from Start to Finish: Launch, monitor, and optimize full-funnel campaigns including awareness, engagement, and conversion across multiple social channels
• Own campaign KPIs such as ROAS, CPA, LTV, and scale targets
• Drive Creative Testing and Collaboration: Work with our creative team to brief, test, and refine high-performing ad creatives
• Use structured testing and insights to inform creative strategy and innovation
• Optimize Targeting: Leverage first- and third-party data, custom audiences, lookalikes, and platform-native tools to segment and reach the right audience at the right time
• Analyze and Report with Precision: Dive deep into performance data to extract insights and identify optimization opportunities
• Produce weekly and monthly reporting decks that tell a story and drive action
• Stay Ahead of the Curve: Test emerging ad formats, platform betas, and new acquisition channels
• Monitor algorithm changes and evolving platform best practices
• Support Budget and Forecasting: Help manage paid media budgets while ensuring efficient allocation by market and channel

Requirements

• 2 to 4 years of hands-on experience running and scaling paid social campaigns in a D2C eCommerce environment
• Demonstrated success managing ads on Meta (Facebook & Instagram), TikTok, and/or Reddit
• Experience managing campaigns across multiple brands, ideally within a global or multi-regional setup
• Strong analytical skills with a command of key metrics such as ROAS, CPA, AOV, CTR, CVR, and LTV
• Comfortable navigating large datasets and A/B test results to make data-backed decisions
• Excellent organizational and project management skills, with the ability to manage competing priorities
• Passion for performance marketing, experimentation, and continuous learning
• Annual Salary Range $75,000-$95,000 USD

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