Senior Associate Athletic Director, Communications, Creative and Engagement Strategies

Benefits

Additional Information

External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Job Description Summary This position is responsible for the strategic direction and leadership of all Athletics communications and creative - including creative video, graphic design, and photography. This includes activities related to publicity, media, digital media, brand management, crisis management, messaging, and public relations. Role also provides oversight of the fan experience, game presentation and campus partnerships unit while collaborating, contributing, and supporting the efforts of broadcast network production, ticket sales, development, digital marketing, and brand management/trademark licensing. *This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply. Job Description Essential Functions: Directs overall Athletics Communications operations for 18 intercollegiate sports and effective strategies for publicizing Wake Forest Athletics. Organizes and assigns staff to ensure consistent support for media representatives, athletic staff, and student-athletes. Manage coverage responsibilities for all home and away Olympic sports contest to ensure comprehensive media coverage. Primary media contact for all athletics coverage. Establish strong relationships with local, state, national, local print, and broadcast media. Provides leadership in digital and social media to ensure increased creative content and coverage of Wake Forest Athletics. Serves as primary contact with University leadership to manage all crisis management and acts as the spokesperson for Athletics when necessary. Plans, create, and execute strategic communications cascades and messaging for all major news announcements. Maintains comprehensive knowledge of upcoming projects, initiatives and potential issues to proactively anticipate and shape public positioning. Ensures all communication strategies and execution fit within the broader context of the University-wide communications strategy and plan. Informs and prepares the Vice President and Director of Athletics, head coaches, and other key staff for interviews, speaking engagements, and appearances. Works in coordination with campus communicators (University Marketing and Communications and University Advancement) to maintain and create consistent messaging. Provides strategic and daily leadership for the Athletics creative team, consisting of videography, graphic design, and photography. Offers guidance in capturing and generating content for all 18 athletic programs for use with social media, recruiting, development, and for the in-venue fan experience to drive revenue and enhance The Best Fan Experience in North Carolina . Works closely with internal and external departments to execute digital and creative campaigns to generate revenue and communicate Wake Forest's brand and institutional story. Collaborates with media rights holder to ensure successful leveraging of Wake Forest sponsors and partners and develop strategies around student-athlete NIL brand integration strategies. Provides leadership and supervision of Fan Experience, Game Presentation and Campus Partnership unit - responsible for all in-game scripting and fan engagement production and student attendance initiatives. Creates synergy between athletics communications, creative staff, fan experience, and ticket sales units on content strategy, processes, and protocols to enhance the performance of Wake Forest Athletics social media accounts and branding. Assists in developing, presentations, in both digital and print forms for the Vice President and Director of Athletics. Coordinates direct messaging to donors, ticket purchasers, and fans regarding upcoming deadlines, changes to schedules, traffic, parking, and other necessary Athletics communications. Participates as a member of the production, operations, and external team to assist with communications and marketing initiatives to elevate fundraising, revenue generation, and ticket

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Wake Forest University? Share your experience