Commercial Marketing, Government

About the role

Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health solutions that accelerate research and improve care for individuals and communities. Uniquely positioned at the intersection of technology, data science, and healthcare, Verily transforms multimodal health data into insights, models, and actions that make healthcare more personalized, predictive, and precise. Verily Health Inc. is driving a more connected and equitable health system through actionable leadership in data transparency and interoperability. By spearheading initiatives such as the CMS Health Tech Ecosystem Pledge , TEFCA participation, CDC Wastewater Monitoring Program , and the NIH's All of Us Research Program , Verily Health Inc.is building the critical infrastructure required for patient-centric data exchange and next-generation medical breakthroughs. As the Commercial Marketing Lead for the US Government/Public Sector segment, you are the "Voice of the Buyer". You sit at the critical intersection of product, strategy, and sales, serving as the primary architect for how Verily Health Inc.'s diverse portfolio of capabilities is synthesized into a high-value, cohesive narrative for the US Government market. Your success is measured by commercial velocity and the ability to equip the sales team to build a robust pipeline and effectively close deals to meet sales and revenue targets. We are prioritizing candidates in the following locations: Dallas, TX, Boston, MA, San Bruno, CA, or Washington DC. This role partners closely with the US Government Sales Leader and has three main responsibilities: Be the Market & Competitive Intelligence Expert: Creating problem-first messaging and value propositions to present a unified answer to the US Government segment's most pressing challenges through Verily Health Inc.'s solutions and capabilities. Leverage your expertise in the market and competitive landscape to deliver effective, end-to-end sales enablement support and commercial marketing for this segment. Accelerating Sales Motion: Leading segment marketing for US Government sales, developing and owning the end-to-end campaign strategy and activities to drive pipeline generation. Develop effective segment marketing collateral by identifying funnel bottlenecks and developing "pitch-in-a-box" materials and strategic messaging interventions to move deals from discovery to closed-won. Driving US Government Commercial Marketing Strategy: Identifying opportunities and gaps in the product strategy, value proposition, and claims to "win" in this segment. Leverage your deep knowledge of this segment and synthesize customer feedback to influence and inform the product roadmap, coordinating effectively across cross-functional teams. R esponsibilities Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment. Define and refine the "Economic Buyer" and "Technical Influencer" personas. Deeply understand the "why" and "how" behind the segment's purchasing decisions to anticipate objections and accelerate the sales cycle. Clearly land buyer segment needs and establish how Verily Health Inc.'s capabilities and solutions directly solve their business needs. Create value propositions that span across Verily's product pillars, positioning our full suite of solutions as a unified answer to segment challenges. Articulate how Verily's solutions reduce complexity and speed up the realization of business outcomes for clients. Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators. Tailor this core messaging and content appropriately for all customer pitches and touchpoints. Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel. Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities. Identify high-growth sub-segments and white-space opportunities within the vertical. Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements. Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale. Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• Experience: 8-12+ years in Product Marketing (PMM), Commercial Strategy, Management Consulting, or a related Commercial role.
• Proven experience in B2B HealthTech, US Government, or SaaS. At least 5-7 ye

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