Senior Manager, Commercial, APAC

Responsibilities

• Support the execution of regional commercial strategy, aligning initiatives with business growth and profitability objectives for a large MNC client.
• Act as a commercial business partner to client leads and agency teams, supporting financial performance and accountability across assigned accounts.
• Identify and support client profitability improvement initiatives, including revenue optimisation, cost control and margin management.
• Manage budgeting, forecasting and financial planning activities for assigned client portfolios, working closely with Finance and Commercial leadership.
• Support the implementation and refinement of commercial frameworks, processes and reporting structures across APAC markets.
• Review client financial reporting to ensure accuracy, compliance and alignment with contractual requirements and reporting standards.
• Partner with cross-functional teams, including Finance, Investment and Operations, to streamline workflows and improve operational efficiency.
• Support new business pitches and commercial modelling, including pricing inputs, resource assumptions and scenario analysis.
• Contribute to client tiering and segmentation work, ensuring commercial support models are aligned to client size, complexity and growth potential.
• Build and maintain strong working relationships with internal stakeholders and client-facing teams, supporting commercial decisions with clear analysis and recommendations.
• Support automation and reporting transformation initiatives to improve data visibility, consistency and decision-making.
• Coach junior team members and share commercial best practices across markets where required.

Requirements

• 7+ years of experience in commercial, finance, business operations or related roles, ideally within media, advertising or marketing services.
• Good understanding of media agency business models, client contracts and key revenue drivers.
• Experience supporting profitability reviews, financial planning, forecasting and commercial analysis.
• Experience working across regional or multi-market environments, with APAC exposure preferred.
• Strong analytical and problem-solving skills, with the ability to translate data into practical insights and recommendations.
• Strong stakeholder management and communication skills, with confidence working with finance, commercial and client leadership teams.
• Ability to support process standardisation, framework implementation and operational improvement initiatives.
• Experience supporting new business pitches, pricing analysis or commercial negotiations is advantageous.
• Some experience coaching, guiding or mentoring junior colleagues is preferred.
• Strong proficiency in financial modelling, forecasting and reporting tools, including Sheets , Excel and relevant finance or BI platforms.
• Bachelor's degree in Finance, Business or a related field; MBA or equivalent is advantageous but not required.
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact WPP Media is seeking a Senior Manager, Commercial, APAC to support commercial excellence, managing client profitability and scalable growth across the region. Reporting into the Regional Commercial Lead / Regional Chief Commercial Officer, this role will support the execution of commercial strategy across assigned clients and markets, with a focus on financial governance, operational efficiency and value delivery. The Senior Manager will partner closely with regional and market commercial teams, finance and client leadership teams to plan- track -improve client profitability, strengthen commercial and compliance processes and enable agile decision-making through data, reporting and financial insights. This role requires strong commercial acumen, analytical capability and stakeholder management skills, with the ability to influence cross-functional teams and drive consistent execution across markets.

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