Sales Force Capabilities Executive

About the role

An exciting opportunity has arisen for a Sales Force Capabilities Executive to join a leading FMCG organisation in Singapore. This role is ideal for a commercially minded professional who is passionate about sales excellence, capability development, and driving frontline effectiveness. Working closely with the Sales Capability Manager, you will play a key role in supporting the design, implementation, and evaluation of capability-building initiatives that enhance field force performance and execution excellence across the business. Our client is a renowned consumer goods organisation with an established portfolio of market-leading brands. As part of its ongoing investment in people and commercial excellence, the business is committed to developing high-performing sales teams through structured capability frameworks, learning programs, and best-in-class field execution practices for Traditional On-Trade (TOT) or General Trade (GT).

Responsibilities

• Sales Capability Development
• Support the execution of the annual Sales Capability Roadmap aligned with business objectives and commercial priorities.
• Assist in identifying capability gaps through performance analysis, field observations, and stakeholder feedback.
• Support the rollout and continuous improvement of Sales Academy programs and internal capability-building initiatives.
• Contribute to the development of learning content, training materials, and capability frameworks.
• Training Delivery & Field Coaching
• Facilitate selected training modules, workshops, and capability development initiatives.
• Translate commercial strategies into practical tools and learning materials for field teams.
• Conduct regular field visits to assess execution quality and reinforce learning adoption.
• Support coaching and development frameworks to strengthen frontline sales effectiveness.
• Maintain and update learning resources, playbooks, and training documentation.
• Performance Analytics & Effectiveness Tracking
• Monitor capability KPIs and scorecards to evaluate learning effectiveness and business impact.
• Analyse sales performance and execution data to identify trends, development opportunities, and areas for improvement.
• Prepare regular reports, dashboards, and management updates on capability initiatives.
• Develop case studies and practical learning examples to improve knowledge retention and field application.
• Program Management & Stakeholder Engagement
• Coordinate capability-building programs, workshops, and training initiatives across the organisation.
• Partner closely with Sales, Human Resources, and cross-functional stakeholders to ensure smooth execution of programs.
• Support process documentation, standard operating procedures, and capability frameworks.
• Manage external vendors and training partners where required.
• Budget & Administrative Support
• Support tracking and management of the Sales Capability budget.
• Monitor expenditures against approved plans and provide periodic updates.
• Coordinate administrative activities related to capability development and learning programs.

Requirements

• Diploma or Degree in Business, Sales, Marketing, Human Resources, or a related discipline.
• 2-5 years of experience within FMCG Sales, Trade Marketing, Learning & Development, Commercial Excellence, or Training functions.
• Exposure to sales capability, field sales operations, training coordination, or sales effectiveness programs will be advantageous.
• Strong analytical skills with the ability to interpret sales data and generate actionable insights.
• Good facilitation, presentation, and communication skills.
• Strong project coordination and stakeholder management capabilities.
• Highly organised with strong attention to detail and ability to manage multiple priorities.
• Proficient in Microsoft Excel, PowerPoint, and reporting tools.
• Possession of a valid Class 3 Driving Licence is required due to regular field visits and market engagement activities.
• What's on Offer
• Opportunity to join a leading FMCG organisation with a strong culture of people development.
• Exposure to commercial excellence, sales capability, and frontline sales strategy.
• Collaborative and high-performing work environment.
• Regional best-practice exposure and structured career development opportunities.
• Competitive remuneration and benefits package.
• Apply Now
• If you are passionate about developing high-performing sales teams and driving commercial excellence, we would love to hear from you.
• Please submit your application in strict confidence.
• JC
• Reg. No. R23116145
• BeathChapman Pte Ltd
• Licence no. 16S8112

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