Social Media Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• Lead day to day management and responsible for development of Social Media Officers
• Responsible for the development, implementation and ongoing optimization of social media strategies
• Collaborate with creative, content specialist, and designers to ensure content is informative and appealing
• Ensure community strategies are aligned with overall brand strategies
• Manage the publishing calendar, social objectives, messaging, sourcing the visual images for these posts, aligning to the content marketing strategy
• Ignore, respond or escalate posts according to established rules of engagement compliant with the brands social media policy
• Measure and report activity and brand presence with the rest of the team
• Analyze topics, themes, formats and content that will engage audiences on social media and generate leads/ engagement
• Analyze best practices for social listening, uploading, tagging, reporting, and optimization of channels

Requirements

• At least 2 years of social media, content and/or online brand marketing experience
• Extensive knowledge of current and emerging social channels
• Profecient with social media analytics and listening tools
• Superior writing and copy editing skills
• Experience with online monitoring and measurement platforms
• Technical understanding of existing social media platforms
• Effective time and project management skills, with ability to organize and prioritize efficiently
• Proficient in Microsoft Excel, Word, and PowerPoint
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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