Product Owner, EMRge MMM

About the role

Ovative's Modern MMM+ is our core marketing measurement product - a proprietary Marketing Mix Modeling platform. As Product Owner for Modern MMM+, you will sit at the intersection of Data Science, Data Engineering, Client Delivery, and Client Teams - owning the backlog, shaping the delivery cadence, and translating complex modeling and measurement requirements into well-formed, executable work. You will report to the Director of Product Management and operate within our SAFe agile framework and PI-based planning cadences. This is a deeply embedded execution role. You will need to understand the mechanics of Bayesian MMM at a level sufficient to write meaningful acceptance criteria, recognize when a modeling or pipeline decision has product implications, and communicate tradeoffs clearly to both engineers and business stakeholders. You will not run the models - but you must understand what they produce and why it matters. Working closely with Data Scientists, Data Engineers, and Client Delivery leads, you will guide the delivery of foundational modeling, pipeline, and tooling capabilities - ensuring solutions are grounded in real user needs, technically feasible , and scalable across clients and verticals. Responsibilities of a Product Owner: Product Ownership Translate program-level features and objectives into well-formed user stories with clear acceptance criteria that reflect business value and technical constraints - including modeling methodology decisions, pipeline changes, and tooling improvements. Work closely with Data Science and Data Engineers during iterations to clarify business and functional requirements and make timely decisions on scope, data inputs, and acceptance conditions. Own delivery-level tradeoff decisions (scope, sequencing, and technical constraints) - challenging priorities rather than simply executing against them, and making the call without escalating to the PM when not required . Accept or reject completed stories based on acceptance criteria and the team's Definition of Done, ensuring that model outputs, pipeline deliverables, and tooling features truly meet user needs. Translate technical work into business impact - articulating why a modeling, pipeline, or tooling decision matters in terms of client outcomes, efficiency, or product quality, not just technical completeness. Ensure alignment between team deliverables and program-level objectives and roadmap, raising risks and tradeoffs when needed. Collaborate daily with the Scrum Lead to remove blockers, refine plans, and improve the team's flow and ways of working. Backlog Management & Delivery Own and prioritize the Modern MMM+ backlog across modeling, pipeline, tooling, and enablement workstreams, sequencing data science, data engineering, and full stack work to maximize delivery throughput within available capacity and technical constraints each PI. Drive story readiness upstream - ensuring stories arrive at refinement well-defined with clear problem framing, acceptance criteria, and dependencies identified , rather than requiring catch-up at QA. Lead sprint refinement, and demos, partnering with data science and engineering leads to break work into deliverable increments, clarify scope, and remove ambiguity so teams can reliably deliver on commitments each iteration. Define acceptance criteria and partner with the team on testing and validation to ensure that modeling, pipeline, and tooling features meet quality standards and client expectations. Champion MVP thinking and iterative delivery, using experimentation and feedback loops to validate modeling or tooling assumptions quickly and scale what works. Maintain familiarity with the end-to-end MMM lifecycle - EDA → data harmonization → prior generation → model fitting → model lock → push to production → insights - sufficient to sequence work and identify cross-team dependencies. Stakeholder Management & Community Building Serve as the primary point of contact for the Modern MMM+ pod with data scie

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

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