Head of Driver Supply Growth & Engagement

About the role

We are looking for a strategic and data-driven Head of Driver Supply to own and optimize our end-to-end driver ecosystem in Japan. In this role, you will ensure we have the right number of drivers, with the right level of engagement, in the right locations and time windows-while balancing growth, cost efficiency, customer experience, compliance, and driver trust . This is a highly cross-functional leadership role focused on strategy, decision-making, and system optimization , rather than day-to-day execution. Main Responsibilities Own the Driver Supply System Lead the end-to-end driver funnel: signup → onboarding → activation → retention Identify key bottlenecks and set strategy to improve supply health Drive Strategic Decisions Prioritize and allocate investment across acquisition, incentives, retention, and tooling Make tradeoffs between growth, cost, CX quality, and compliance Build Coherent Incentive Programs Design and align promotions, rewards, and engagement programs Ensure incentives drive the right driver behavior and avoid unintended outcomes Lead Cross-Functional Execution Partner with Marketing, Operations, Finance, CX, and Product teams Drive alignment and decision-making across stakeholders Scale Systems & Processes Turn insights into scalable solutions (SOPs, automation, product improvements) Improve operational efficiency and long-term system performance Lead and Develop the Team Manage and guide a team across supply operations, onboarding, and integrity Set clear goals, track performance, and coach team members

Responsibilities

• Overall driver supply health and performance in Japan
• Funnel conversion and active driver growth
• Incentive strategy and ROI optimization
• Cross-functional governance and decision frameworks

Requirements

• 7+ years experience in operations, marketplace, strategy, or growth roles
• Strong analytical mindset with a track record of data-driven decisions on KPI settings etc.
• Experience managing cross-functional stakeholders and complex systems
• Ability to balance growth, cost, and customer experience tradeoffs
• Proven leadership and team management skills
• Why Join Us
• High-impact role shaping a critical marketplace function
• Opportunity to build and scale a nationwide supply system
• Collaborate with diverse global and regional teams
• Drive meaningful outcomes for both drivers and customers
• Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
• Working Conditions
• Employment Type
• Probationary Period
• Other details will be provided separately
• Details to Consider
• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or aft

Benefits

Additional Information

About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.

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