Demand Gen, Senior Manager
External
Kira · NYPrepare for this interview
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Responsibilities
- Drive Pipeline: Act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions.
- Campaign Execution: Lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams.
- Sales Enablement & Partnership: Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns.
- Cross-Functional Accountability: Partner across marketing & sales development functions within the organization, with the objective of delivering high-quality assets and insights required to successfully drive sales pipeline.
- HubSpot Administration: Act as the lead administrator for our HubSpot Marketing Hub, managing lead-to-sales flow and inclusive of lead scoring, distribution, and metrics reporting and dashboards.
- Multi-Channel Campaign Execution: Drive integrated marketing through management of various digital channels and related tools; support evaluation and consultation of our martech stack.
- AI-Driven Efficiency: Utilize AI tools to scale campaign production and proficiency, supporting our lean team in delivering outsized results.
Requirements
- Proven Demand Leader: You have at least 5 years of experience owning & leading demand generation functions with a track record of driving measurable pipeline growth.
- B2B SaaS Background: You have a deep understanding of the SaaS landscape and proven track record in enterprise or platform marketing, moving beyond point-solution sales to articulate the value of a robust, multi-tool-replacing architecture.
- Highly Collaborative: You thrive in cross-functional environments and know how to bridge the gap between marketing initiatives and sales execution.
- Technical Expert: You can operate within Salesforce or HubSpot CRM, with deep experience in Marketing Automation and website tools.
- Startup Mindset: You are open, flexible, and thrive in a fast-paced environment where you are building the foundation while simultaneously driving the plan.
Benefits
Additional Information
Kira is transforming how people learn by using AI to empower teachers to deliver personalized learning at scale. We're backed by top investors and driven by a team that is deeply passionate about using technology to change education. Based in New York City, and reporting directly to our VP of Marketing, you will lead our end-to-end demand engine. Your north star is driving a high-velocity, active pipeline for new business while partnering with our customer team to expand pilots into enterprise-wide deals. You will be successful in this role if you are a strategic doer: someone who can architect a sophisticated demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup environment. You are a strong candidate for this role if you are highly collaborative and excel in cross-functional execution with the ability to partner and communicate effectively with stakeholders.
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