Assistant Brand Manager

About the role

We are looking for an Assistant Brand Manager - Consumer Tissue to join our Brand Marketing team. In this role, you will support the delivery of marketing activity across our leading tissue brands- Plenty, Cushelle and Velvet -playing a key part in driving brand growth and consumer engagement. You'll be responsible for day-to-day campaign execution, ensuring activity is delivered effectively against agreed objectives and KPIs. This is a full-time, hybrid role , with 3 days in our Didsbury office and up to 2 days working from home .

Responsibilities

• In this varied role, you will:
• Support the Senior Brand Manager in delivering ATL and BTL marketing plans in line with global strategy
• Build strong relationships with internal teams, global stakeholders, agencies and retail partners
• Partner with cross-functional teams to support brand strategy, product launches and media activity
• Plan and execute integrated marketing campaigns, with a strong focus on digital and social channels
• Manage external agencies (media, PR, digital), including briefing, creative development, performance tracking and reporting
• Own and deliver social media content for Plenty and Cushelle, managing content calendars and performance
• Ensure brand content and assets are optimised for retailer platforms
• Support the management and development of brand websites in collaboration with internal digital teams
• Work with internal teams to enhance ratings and reviews and support DTC activity
• Support PR campaigns and broader brand initiatives
• Manage allocated budgets, including tracking spend, raising POs and reconciling monthly costs
• Analyse market, consumer and performance data to inform decision-making and track KPIs
• Support product development, including packaging updates and regulatory changes
• Coordinate artwork development, including copy, approvals and timelines
• Provide day-to-day administrative support to the brand team

Requirements

• We're looking for someone who brings:
• Experience working within a marketing environment - multi discipline a distinct advantage (Digital, TV etc)
• FMCG experience is beneficial
• Strong organisational skills and attention to detail
• The ability to manage multiple priorities in a fast-paced environment
• A collaborative mindset, with experience working cross-functionally
• Confidence in managing projects and delivering to deadlines
• Strong communication and presentation skills
• Analytical thinking and the ability to interpret data and draw insights
• Confidence using tools such as Excel and PowerPoint
• A proactive, positive "can-do" attitude
• A degree in business or marketing is helpful, but we value skills, potential and mindset just as much.
• What we can offer you
• You'll also be part of a collaborative, ambitious and supportive marketing team that encourages growth, creativity and continuous development.
• #Essity-UK #Hybrid #LI-KB1
• Application End Date:
• 23 Jun 2026
• Job Requisition ID:
• Essity262531

Additional Information

Help shape the voice of some of the UK's most loved household brands. If you're passionate about marketing and ready to make a real impact, this is your opportunity to grow your career with purpose.

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