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Founding Marketing Lead

External
Phonely logoPhonely · San Francisco, CA
$140K–$200K/yrFull-timeOn-site2mo ago
LeadershipSEO
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About the role

We are looking for our first Marketing Lead - someone who is sharp, creative, and genuinely excited about building something from scratch. You will own how the world understands and thinks about Phonely, and you will have the trust and freedom to do it your way. You will work closely with the founders and across the whole team. If you love the early stage - the speed, the ownership, the chance to actually shape something - this is the role for you.

Responsibilities

  • Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
  • Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
  • Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
  • Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.
  • What you bring
  • 5+ years of progressive marketing experience
  • A generalist: brand, content, growth, and demand gen
  • You have built marketing from 0 to 1 at an early-stage company
  • Equally strong in strategy and execution - you can write the playbook and run the plays
  • Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum
  • Key outcomes
  • Within your first 6 to 12 months, success looks like:
  • Brand clarity: clear messaging, a strong website, and a defined ICP
  • Organic engine: consistent publishing, growing social presence, and inbound leads from content
  • Pipeline impact: measurable top-of-funnel growth and enterprise client conversions driven by the channels you built
  • Agency relationship: a functioning demand-gen program running with an external partner

Benefits

Report directly to and collaborate with the founding teamFull ownership of the marketing function - strategy, voice, channels, and processA product that is already working in production, with customers seeing real resultsThe opportunity to shape how a breakout company shows up in the worldIf you are a hands-on marketing leader ready to build something from the ground up - we would love to meet you.About the interviewIntro call to evaluate fitDeep dive on your 0-to-1 experience and marketing strategyCase study to see how you thinkFinal conversation with leadership

Additional Information

About Phonely At some point in the future, every business will answer their phone with voice AI. We are building the platform that lets them do that - and optimize every conversation along the way. Phonely builds conversational voice AI agents for high volume phone workflows. Our customers use us to qualify leads, book appointments, route calls, and resolve real customer conversations in production. We are growing fast and just getting started.

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