Senior Manager, Traffic
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About the role
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Responsibilities
- Review and vet commercial content for any clearance and potential legal issues/provide risk assessment analysis to internal teams and clients via Creative Clearance Tracker
- Maintain Clearance Playbook, by network, for internal and external distribution, including BS&P Network and FCC Guidelines
- Coach team members on Clearance Process (submissions, feedback, negotiation practices, etc.)
- Ensure all creatives (rough-cuts, final slated cuts, Ad-IDs, ISCIs) are properly identified , summarized (per Brand Solutions teams requirements ) and invoiced via 3rd party partners (Media Qurator , MediaVu and distribution vendors)
- Manage team's scheduling of Traffic Onboarding Training Calendar for Traffic & Clearance Department
- Manage the trafficking of all client materials for Linear TV, Terrestrial Radio spots airing on various platforms (Networks/Local Stations/VOD/Addressable/Terrestrial Radio, etc.)
- Create/generate Traffic Instructions and Distribution orders
- Liaison and point-of-escalation contact for incorrectly booked media and spots airing incorrectly
- Review clients' creatives for potential Clearance concerns and submit to Linear/Radio partners
- Manage workflows between creative agencies, distribution vendors, HMI internal teams and external partners
- Train and coach Traffic Coordinators, Traffic Freelancers and HMI Brand Solutions Team Members regarding Traffic/Clearances workflows, policies and procedures
- Create and maintain station client relationships/update internal documents (partners' contact info., BS&P Guidelines, FCC Guidelines) accordingly
- Manage all commercial continuity processes, as well as workflows between commercial delivery services
- Research and analyze discrepancies to provide expedient resolutions
- Review, research and resolve Billing discrepancies
- Prioritize and manage completion of all assigned projects by VP, Director Traffic & Clearances and Associate Director, Traffic
- Job Summary
- Supervisory Responsibilities
- Delegate authority and responsibility with accountability and follow-up
- Manage daily operation of team functions for maximum team efficiency; supervise workflow, create and delegate job assignments and assume final responsibility for quality control
- Manage all Network, Syndicated and Local stations program changes and workflow to ensure that all planned media is executed and air without error
- Prioritize and manage completion of all assigned projects
- Coach and train team members
Requirements
- Proven broadcast professional and leader with a proven record in traffic and management. Performance driven and results oriented with excellent communication, analytical and organizational skills. Experience trafficking and handling Clearance for an Entertainment client.
- Required, Preferred Skills & Experience
- 4-7 years of traffic management
- Working knowledge of MS Office (Word, Excel, PowerPoint, Outlook)
- Undergraduate degree in related field
- Organized and detailed manager of people and resources
- Solid understanding of broadcasting as it relates to Sales, Traffic, Programming and Accounting
- Pro-active, conceptual, logical, and analytical thinking
- Effective communication skills and the ability to articulate ideas to all levels of management with confidence, to facilitate necessary changes.
- Ability to work well against deadlines, organized and able to maintain integrity with personal accountability
- Understanding of Traffic/Clearance Department demands and work hours
- Good sense of humor
- Certificates, Licenses and Registrations
- There are
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