Assistant Marketing Manager (Branding & Business Development)

Requirements

• Degree in Marketing, Business, Communications or related discipline.
• At least 3-5 years' marketing experience in FMCG, consumer healthcare, pharmaceuticals or related industries; trade / product management exposure in Singapore market is an advantage.
• Solid experience in brand and trade marketing, campaign planning and channel activation; exposure to e‑commerce marketing is preferred.
• Strong business acumen, analytical and problem‑solving skills, with ability to interpret data and translate insights into actionable plans.
• Hands‑on, independent and resourceful, comfortable working in a lean team to build a market from early stage.
• Proficiency in Microsoft Word, Excel and PowerPoint; experience with digital advertising platforms (e.g. Meta, Google) and basic marketing analytics tools is an advantage.
• English proficiency is required. Mandarin communication skills will be an advantage for liaising with Mandarin-speaking clients and business partners.

Additional Information

Job Description Market Development & Brand Strategy Assist in developing and implementing brand and trade marketing strategies to achieve sales, market share and profitability targets in Singapore. Identify business growth opportunities through consumer, patient and customer insights, and recommend initiatives to penetrate new channels or segments. Manage assigned product lines, including pricing, positioning, portfolio optimization and basic P&L monitoring. Digital Marketing & Consumer Campaigns Drive digital and e‑commerce marketing initiatives to support online sales and brand awareness (e.g. marketplaces, brand.com, retailer.com). Plan and execute integrated campaigns across paid / owned / earned channels, including Facebook, Instagram, Google Ads, SEO/SEM, EDM, SMS and content marketing. Work with KOLs, healthcare professionals and influencers to build brand advocacy and generate credible health‑related content. Insights, Analytics & Budget Management Monitor category, competitor and channel trends; prepare regular market intelligence and campaign performance reports with clear recommendations. Define, track and analyze key marketing KPIs (sell‑in / sell‑out, ROI, digital metrics, promotion performance). Assist in planning, monitoring and optimizing marketing and trade A&P budgets to maximize return on investment. Cross‑functional Collaboration & Compliance Collaborate closely with sales, supply chain, regulatory and regional marketing teams to ensure timely and compliant execution of initiatives. Ensure all marketing and promotional materials comply with local regulatory requirements and internal guidelines. Build and maintain strong relationships with Key Opinion Leaders, category managers and external partners to support long‑term business growth.

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Company Intel

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