Brand Manager - OH

About the role

As a Brand Manager, you will be fully responsible for total Sensodyne Vietnam Portfolio, including toothpaste and toothbrush across channels and regions. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives. This role will give you the opportunity to own, make decisions and be responsible for your brand performance. These responsibilities include some of the following but not limited to. The actual scope might be adjusted to business requirements.

Responsibilities

• Business Performance & Brand Equity : monitor performance and brand metrics across internal (Sales in, Sales out, Net sales) and external (Market share, Demand Power, Consumer penetration,)
• Annual Business Plan: Involve in holistic brand analysis, develop annual brand plan following global brand growth plan and brand building framework. Lead the development of annual market activation planning, focusing on growth drivers & building blocks.
• Brand P&L: Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items. This role also manages and closely monitors Brand A&P Budget, monthly phasing and accrual.
• Brand Building & Integrated Communication: Execute brand plan and bring brand strategy into life, lead 360* integrated brand communication and manage agencies, including Creative excellence, Digital acceleration and Media effectiveness.
• Commercial Engagement: Collaborate with Commercial stakeholders (Sales, Trade, DCOM,) to drive strong customer engagement and ensure brand plan deployment into market.
• Why you?

Requirements

• Bachelor's degree in Business, preferred in Marketing or Communication major
• 5 or more years of brand marketing experience, with at least 1 year in Brand Manager role
• Experience working in a fast paced, entrepreneurial environment, dealing with ambiguity and complexity.
• Highly ownership, independent and self-motivating
• Eager to learn, as the brand, category and healthcare industry are growing fast.
• Leadership experience, including working with cross functions and lead direct report(s).
• If you have the following characteristics, it would be a plus:
• Master's degree
• Experience handling business/brand that requires collaboration with Regional/Area team in matrix organization. Capability to manage key stakeholders, including head of department.
• Strong financial capabilities and business acumen
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
• Experience in oral health, personal care or beauty industry is a plus.
• NPI and

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

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