User Acquisition Manager (Meta ads)

About the role

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations across Meta technologies. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability. You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements. Results, efficiency, and ROI are the primary measures of success.If you are excited about managing large budgets and driving measurable growth this role is for you.

Responsibilities

• Execute and optimize sales campaigns across Meta , covering multiple funnels, including worldwide and standalone segments, as well as broad and localized strategies
• Continuous daily and hourly monitoring of funnel performance, attribution, cohort behavior, and overall acquisition efficiency
• Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching to ensure transparency and control over daily, weekly, and monthly performance
• Manage regions, localization, creative sets, and budget allocation, continuously optimizing performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
• Conduct, test, and optimize testing campaigns , analyze ad performance, deliver performance reporting, and identify key trends and insights
• Stay up to date with platform changes and new features, adapting strategies accordingly
• Own creative and performance analytics, including daily reviews, centralized tracking, and rolling performance reporting
• Actively participate in the creative production process by providing structured feedback to creative teams and ensuring alignment with performance insights
• Run A/B tests to identify scaling opportunities and develop custom and lookalike audience campaigns
• Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring

Requirements

• Solid knowledge of Meta policies and guidelines relevant to the applicable industry
• Strong understanding of key performance metrics , including CPA, ROAS, CPC, and CPM
• Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
• Data-driven mindset with strong structured experimentation skills and an ROI-focused approach to scaling performance efficiently
• Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
• Ability to quickly identify, react to, and resolve performance issues within short timeframes
• Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
• Excellent communication skills with the ability to effectively collaborate across cross-functional teams
• Location
• Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

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