Director, Channel Strategies

Responsibilities

• Develop and execute a comprehensive channel strategy aligned with company growth objectives
• Identify, evaluate, and prioritize new channel opportunities (partnerships, affiliates, digital, etc.)
• Lead cross-functional collaboration with marketing, sales, product, and operations teams
• Analyze channel performance metrics and continuously optimize ROI and scalability
• Build and manage relationships with key partners and stakeholders
• Lead, mentor, and grow a high-performing channel strategy team
• Establish KPIs, reporting frameworks, and forecasting mode ls
• With over 1200 employees currently, CBE has been providing quality jobs throughout the US for 90 years-and we're still going strong because we offer employees:
• Excellent benefits package; medical, dental, and vision coverages, 401K retirement plan with company match, tuition reimbursement, paid time off, amongst many other perks!
• Ongoing training & support!
• Career culture with many opportunities for advancement!
• Invest in your future with a company that will invest in YOU!
• Job Details:
• Enterprise Omni-Channel Strategy
• Own and govern CBE's enterprise-wide omni-channel communication strategy.
• Design and manage channel waterfalls, cadence rules, and escalation paths based on consumer behavior, client requirements, and regulatory considerations.
• Balance digital-first engagement with live-agent interaction to optimize consumer outcomes.
• Establish KPIs, ROI frameworks, and performance benchmarks for all communication channels.
• Channel Configuration & Orchestration
• Oversee CRM letter series and cascading communication logic across USPS, email, SMS, and digital document delivery.
• Govern dialing platform strategy, including campaign logic and system configurations.
• Own phone strategy configuration, including TFN and LCID management.
• Partner with Operations Strategy Directors to configure system prioritization rules.
• Oversee IVA and web-based offer logic.
• Deliverability & Reputation Management
• Own enterprise email and SMS deliverability strategy (registration, vetting, throughput, content standards).
• Monitor & adjust sender reputation, domain health, and inbox placement metrics.
• Lead remediation efforts related to blocking, filtering, or reputation degradation.
• Establish and maintain strong relationships with wireless carriers (AT&T, Verizon, T-Mobile, etc.) and major email providers (Gmail, Yahoo, Microsoft).
• Data, Automation & AI Enablement
• Partner with Engineering and Business Intelligence teams to maintain global contact strategy fields across platforms.
• Enable intelligent channel decisioning and suppression logic using shared data.
• Support AI & ML driven tools including intelligent routing, agent assist, and automated messaging solutions.
• Use analytics and modeling to continuously refine channel performance.
• Cross-Functional Leadership
• Col

Benefits

Additional Information

Job Description: We are seeking a strategic and results-driven Director of Channel Strategies to lead the development, execution, and optimization of our multi-channel growth initiatives. This role is fully remote and open to candidates across the United States. The ideal candidate brings a strong blend of analytical thinking, leadership, and hands-on experience building high-performing channel programs.

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