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Marketing Analytics Lead (Tracking & Attribution) (m/f/d)

External
maxon logoMaxon · Waterloo, Canada
Full-timeOn-site2w ago
AccessibilityLeadershipLooker
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About the role

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration - before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let's talk. Notable companies such as The Walt Disney Company, BMW, Sony Pictures Imageworks, NFL, Turner, FOX, NBC, and many more rely on our award-winning software solutions in their workflow pipelines.

Responsibilities

  • As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon.
  • This role sits at the intersection of Marketing, Finance, Engineering, and Analytics. You set direction and standards for marketing measurement so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels.
  • This role goes beyond analysis and reporting. You own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.
  • Marketing tracking and instrumentation
  • Own end to end marketing tracking across web and marketing channels
  • Define tracking standards, event taxonomies, and conversion definitions
  • Ensure tracking remains correct as campaigns, funnels, and products change
  • Provide clear requirements and oversight for tracking implementations
  • Act as the final point of accountability for tracking coverage and correctness
  • Funnels, measurement, and attribution
  • Define how marketing performance is measured from impression to conversion
  • Own attribution approaches, assumptions, and limitations
  • Lead measurement for incrementality testing and experimentation
  • Ensure consistent calculation of CAC, ROAS, revenue, and marketing ROI across channels
  • Data quality and validation
  • Own data quality across marketing measurement systems
  • Establish validation processes and monitoring to detect issues early
  • Drive resolution of discrepancies across platforms and downstream systems
  • Communicate data limitations, confidence levels, and caveats clearly
  • Analytics Tools & Systems
  • Act as system owner for GA4, including event schema, conversion definitions, and configuration
  • Own Google Tag Manager (GTM) setup, structure, and governance
  • Implement and validate tagging across web properties and marketing platforms
  • Ensure accurate data flow from GA4 into downstream reporting tools (e.g. Looker / Looker Studio)
  • Troubleshoot tracking discrepancies and data quality issues across tools
  • Leadership and collaboration
  • Act as the primary owner and decision maker for marketing tracking and attribution
  • Lead alignment across Marketing, Finance, Engineering, Product, and Analytics
  • Translate business questions into clear measurement approaches
  • Enable teams to run reliable experiments and make informed optimization decisions

Requirements

  • Bachelor's degree in Data Science, Statistics, Computer Science, or a related field
  • 3-6+ years of experience in marketing, web, or app analytics
  • Hands‑on experience owning GA4 implementations, event tagging, and GTM
  • Experience building marketing dashboards and models in Looker / Looker Studio or similar tools
  • Strong understanding of attribution, funnel analysis, and data quality validation

Benefits

We want you to feel comfortable with us - not just during working hours, but every second. Maxon provides a range of benefits, here's an overview of what you can expect.Public transport ticketLifeworks PerksMatching RRSP contributionEmployee Assistance programCompany lunch once a monthTraining budgetGroup Health insuranceBike sharing programVacancy InformationAll roles posted are opportunities we are actively recruiting for, unless stated otherwise. Active postings are for an existing vacancy within Maxon.Recruitment Process DisclosureAccessibilityMaxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process, please contact careers@maxon.netYou will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and aHealth insurance

Additional Information

If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat.

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