SalesForce Admin

About the role

Cleeng unifies the entire subscriber experience across web and mobile apps from a single platform, empowering D2C companies to simplify subscription management and maximize customer lifetime value. Our award-winning Subscriber Retention Management (SRM®) suite delivers comprehensive solutions through an integrated approach - from flexible web payments and in-app subscriptions to sophisticated recurring billing and AI-powered customer support. Trusted by industry leaders, including the NHL, Big Ten Network, The Weather Channel, TOD/BeIN, and NHK, Cleeng's complete suite helps businesses reduce churn and drive sustainable revenue growth across every channel. Your mission: Your mission is to ensure our CRM platform serves as the heart of our revenue operations, perfectly aligning with our business strategies. Initially, this will involve restoring and elevating the integrity of our Salesforce platform. Working hand-in-hand with the Head of B2B Support, you will provide critical analysis and recommendations to support a strategic audit of our current CRM ecosystem. Whether we optimize Salesforce or migrate to a new platform like Zoho or HubSpot, you will be responsible for building robust, automated workflows that unite our customer acquisition and retention strategies, ensuring our CRM operates flawlessly as the central source of truth for all customer data and interactions. Business Process Expertise (Primary Requirement): You must possess a deep operational understanding of how Sales, Marketing, and Customer Success teams function. This includes expert-level knowledge of core processes like sales methodologies, lead-to-opportunity funnels, customer lifecycle management, and retention strategies. Requirements Translation: A proven track record of successfully partnering with non-technical business leaders (e.g., Sales, Marketing, Operations) to deeply understand their objectives and translate them into effective technical requirements and CRM solutions. CRM Experience & Certification: 3-5+ years of hands-on experience as a CRM Specialist, Salesforce Administrator, or in a similar role. A current Salesforce Certified Administrator (ADM 201) certification remains a non-negotiable requirement. CRM Versatility & Migration Experience: Proven experience improving and refactoring complex CRM environments. Direct experience with other platforms (e.g., Zoho, HubSpot) is highly desirable, and experience supporting a full-cycle CRM migration project is a significant plus. Salesforce Technical Skills: Strong, hands-on experience building and maintaining business process automation using Salesforce Flow. Familiarity with the core objects and processes within both Sales Cloud and Service Cloud. Proficiency in data management tasks, including data cleaning, deduplication, and using tools like Salesforce Data Loader. A bachelor's degree in a relevant field or equivalent professional experience Exceptional Autonomy & Initiative: You must be a true self-starter who thrives in a standalone, remote role. We need an individual who doesn't just wait for instructions, but who proactively identifies operational inefficiencies, independently explores creative solutions, and takes complete ownership of making the CRM serve the business processes effectively. Pragmatic & Inventive Problem-Solving: You have a talent for untangling complex legacy systems. You don't just fix what's broken; you have the foresight to ask "what's the right way to build this process for the future?" and the skill to make it happen, ensuring our technical setup aligns with our operational goals. Requirements-to-Execution Mindset: You are a rare talent who can take a business need from a stakeholder ("we need to improve our renewal process") and, without needing your hand held, translate it into a detailed, step-by-step technical execution plan and deliver the final solution. Detail-Obsessed & Highly Organized: In a remote role, your personal organization is key. You are naturally meticulous and capable of independently managing the many moving parts of a system overhaul or data migration project, ensuring every detail of a business process is accurately captured. Clear & Confident Communication: You possess excellent communication skills, enabling you to collaborate effectively with senior leadership when providing technical recommendations, and to support end-users with clarity and patience. Responsibilities CRM Strategy & Auditing: Collaborate closely with the Head of B2B Support on a full-scale audit of our current CRM environment. You will be responsible for providing expert technical analysis, evaluating system effectiveness, and delivering data-driven recommendations to inform our long-term CRM strategy. Business Process Alignment: Partner closely with stakeholders across Sales, Marketing, and Operations to gain a deep understanding of their processes and ensure the CRM solution effectively supports their strategic goals. System Overhaul & Rebuild: Execu

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