Director, Growth Marketing

Responsibilities

• Portfolio Subscription Strategy
• Own the acquisition strategy across Outside's media and entertainment platforms with a clear view of which audience segments are best matched to which products
• Establish and evolve channel strategy across owned channels (on-site, email, push, in-app messaging, podcasts, CTV) and test into paid marketing opportunities
• Own forecasting in partnership with finance and provide regular performance reporting to senior leadership
• Develop a strong perspective on pricing, packaging, and entry-point diversification to propose expansion and testing strategies for subscriber and revenue growth
• Partner with Business Intelligence and Product to define the data architecture needed to power dynamic, real-time acquisition experiences
• Drive the registration-first strategy to connect to subscription funnel and first party data efforts
• Campaign Development & Execution
• Lead the development of breakthrough cross-channel acquisition campaigns, from strategy through briefing, execution, and optimization
• Develop and execute an ongoing testing strategy across creative, messaging, landing pages, and channels; foster a culture of rapid iteration and evidence-based decision-making
• Ground testing efforts in behavioral, content affinity, and first-party data signals
• Partner with creative and editorial teams to develop conversion-oriented experiences that reflect Outside's mission and each brand's unique value proposition
• Be creative, nimble, and responsible in how you leverage AI tools throughout your workflow - from audience analysis and creative development to campaign optimization and performance synthesis
• Team Leadership & Cross-Functional Partnership
• Proactively manage and develop a small team - setting clear goals, providing consistent feedback, and building their capabilities
• Serve as the connective tissue between marketing, product, editorial, BI, and finance - ensuring subscription growth strategy is integrated into the broader business roadmap
• WHAT YOU BRING
• Required
• 8+ years of growth or performance marketing experience, with a meaningful portion focused on subscription acquisition for a media brand
• Demonstrated expertise in audience segmentation, propensity modeling concepts, and data-driven campaign targeting - you are comfortable reading dashboards, writing briefs for analysts, and pressure-testing model outputs
• Proven ability to operate in a complex, multi-brand environment and align diverse stakeholders around a shared acquisition strategy
• Experience with subscription management platforms (Piano, Stripe, or similar)
• Fluency with analytics platforms (Amplitude, T

Additional Information

ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR? This is a very exciting and highly innovative time here at Outside. OUR TRUE NORTH:Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world's most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. Our mission at Outside Inc. is to actually get people outside. Our media (Outside, Backpacker, Climbing, Ski, Yoga Journal, and more), entertainment (Outside TV, Warren Miller, Outside Days), and mapping (Gaia GPS, Trailforks, and MapMyFitness) brands inspire, activate, and connect the world's most passionate outdoor community. Subscription revenue across this portfolio is one of our most important and fastest-evolving business priorities. We're looking for a Director of Growth Marketing to drive subscription growth across Outside's media platforms. This person will own our full-funnel strategy, including everything from pricing, packaging, and benefits to cross-channel acquisition campaigns and lifecycle messaging focused on educating, engaging, and converting users. You will identify which audience segments are most likely to subscribe to which products (across media, mapping, and Outside+ bundle subscription offers), develop the strategies to convert them, and maintain the reporting framework to know what's working. Excellent data skills, thoughtful testing plans, and a sharp understanding of the value proposition of our free and paid offer will be core ingredients to success in this role. This person's core mission is to increase subscription revenue and total subscribers. This is a highly collaborative role, requiring deep partnership across product, editorial, finance, audience development, and business intelligence. This role reports to the VP Product & Growth and will manage a small team. As a player-coach, this person will be expected to lead strategy and also do the work - writing briefs, pulling data, building campaign frameworks, and presenting to senior leadership.

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