Regional Trade Marketing Manager- North/ East and Int Mkts

About the role

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote from Hiring Manager Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands. We have an exciting opportunity for a highly motivated candidate to join the India Trade Marketing team & help grow our portfolio of brands in the North & East region and international markets (Nepal, Sri Lanka, Maldives, Bhutan, Bangladesh). The Regional Trade Marketing Manager plays a crucial role in driving the company's success in the region by ensuring that marketing efforts are strategically aligned with business goals. This position requires a proactive and innovative approach to marketing, with a strong focus on achieving measurable results and maintaining a competitive edge in the market. Meaningful Work From Day One : As a Regional Trade Marketing Manager, you will be responsible for developing and implementing effective trade and marketing strategies to promote our brands in the critical North & East region and internal markets. You will lead the market independently with guidance from the National Trade Marketing Manager, ensuring alignment with overall business objectives for the region. The Regional Trade Marketing Manager plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands (Jack Daniel's, Woodford Reserve, Glendronach Single Malt, El Jimador, Gin Mare and Diplomatico Rum) of B-F India in the North & East region and international markets which is the biggest contributor and most important region in B-F India. You will work closely with marketing & sales teams and external agencies partners to ensure excellence in execution (timeliness, quality of implementation & performance). What You Can Expect 1. Strategy Development: Develop and implement regional trade marketing strategies and budgets that align with the company's overall goals. Tailor marketing initiatives to the specific needs and preferences of the region. 2. Market Penetration & Growth: Develop strategies to increase market share and drive sales growth within the region. Identify and capitalize on new market opportunities to expand the customer base. 3. Data-Driven Decision Making: Conduct thorough market analysis to understand customer preferences, competitor activities, and market trends. Use insights to inform and refine marketing strategies. 4. Commercial Collaboration: Work closely with the regional commercial teams to design, align and execute trade marketing activations for the region to deliver commercial goals in the region and for portfolio of brands Provide the sales team with necessary marketing materials, promotional tools, and training. 5. Promotional Campaigns: Plan and execute regional promotional campaigns that are tailored to local market problems & opportunities to drive sales and customer engagement. Ensure that promotional activities are effectively communicated and implemented at the point of sale. Lead the roll out and execution of national brand and trade marketing plans to achieve desired brand and business results 6. Brand Visibility: Enhance brand presence through effective in-store promotions, merchandising, and point-of-sale materials. Ensure consistent brand messaging across all marketing channels. 7. Relationship Management: Build and maintain strong relationships with key distributors, retailers, and trade partners Also, manage relationships with external agencies, vendors & suppliers to ensure the timely execution of marketing campaigns. 8. Performance Tracking: Monitor and evaluate the effectiveness of trade marketing activities with a strong ROI KPIs delivery Adjust strategies/plan based on performance data, learnings and feedback. 9. Budget Management: Develop and manage the regional marketing budget to drive business and brand goals Ensure cost-effective implementation of marketing programs What You Bring to the Table College/University (bachelor's or Equivalent), marketing specialization preferred. Have a bachelor's degree (Major in Marketing preferred) and 5 to 7 years sales and marketing experience or field marketing experience within the beverage or CPG industry. Strong analytical skills with a curious and creative mindset Demonstrated ability to leverage competitive intelligence when developing trade marketing plans. Proven track record of effective planning, execution and follow up. Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects. Readiness to travel within the market & regionally (the person will spend 8 to 10 days in a month in the market in the region What Makes You Unique Someone who can translate brand objec

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