Brand Manager Oncology

About the role

We are seeking a strategic and innovative Brand Manager - Oncology to lead the development and execution of marketing strategies for a key oncology brand focused on lung cancer. In this role, you will drive brand growth and lifecycle management, ensuring impactful, patient-focused strategies that deliver value for patients, healthcare professionals, and the organisation. You will work cross-functionally to shape brand direction, innovate in-market, and ensure strong competitive positioning.

Responsibilities

• Brand Leadership
• Develop a deep understanding of the oncology patient journey from diagnosis onward
• Translate insights into impactful and competitive marketing strategies
• Build and maintain strong relationships with key external oncology stakeholders
• Champion a patient-centric approach that drives innovation and value
• Strategy & Execution
• Lead the creation and implementation of strategic and tactical brand plans
• Collaborate with cross-functional teams (Medical, Sales, Market Access, etc.)
• Adapt global strategies to local market needs
• Identify growth opportunities and respond to market dynamics
• Deliver engaging omnichannel campaigns and customer engagement strategies
• Develop strong value propositions for healthcare professionals and systems
• Manage external agencies and suppliers to optimise brand performance
• Oversee brand budget management and resource allocation
• Deliver on agreed sales, growth, and operational targets
• Compliance & Governance
• Ensure all activities align with global standards and local regulations
• Maintain compliance with company policies, Code of Ethics, and external requirements
• Complete all mandatory training and uphold best practices in stakeholder engagement
• Candidate Profile
• Essential Requirements
• Degree in Medicine, Pharmacy, or Life Sciences
• Proven experience in brand management within the pharmaceutical industry
• Experience in omnichannel/digital marketing
• Strong cross-functional collaboration skills
• Ability to translate scientific insights into actionable marketing strategies
• Strong stakeholder engagement and communication skills
• Business and financial acumen
• Strategic, analytical, and creative thinking
• Fluent English
• MS Office proficiency
• Valid driving licence
• Desirable
• Experience in oncology or oncology brand management
• Knowledge of disease awareness and patient support programmes
• Leadership experience or potential
• Strong understanding of complex healthcare environments

Requirements

• A patient-first mindset with the ability to innovate in complex environments
• Strong communication, negotiation, and influencing skills
• Ability to manage multiple priorities and deliver results
• Collaborative approach and ability to lead cross-functional initiatives
• Why Join Us?
• Join a purpose-driven team committed to transforming patient outcomes in oncology. You'll have the opportunity to lead impactful brand strategies, collaborate with leading experts, and contribute to meaningful advancements in cancer care.
• Apply Now
• If you're passionate about oncology and ready to make a difference, we encourage you to apply and be part of our journey.
• Date Posted
• 05-Jun-2026
• Closing Date
• 21-Jun-2026

Benefits

Additional Information

Brand Manager - Oncology (Lung Cancer) Location: Belgrade, Serbia Function: Marketing - Oncology Reports to: Franchise Head Oncology

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