Transformation Director

Requirements

• What Makes You Great
• Extensive experience in digital transformation, media, or marketing consulting, with a focus on data, technology, and performance.
• Exceptional stakeholder management and communication skills, with the ability to translate complex strategies into clear, executive-ready narratives.
• Profound expertise in digital advertising technologies, including DSPs, analytics platforms, DMP/CDP, clean rooms, identity solutions, and advanced measurement frameworks.
• Strong strategic thinking in digital media planning, capable of elevating client capabilities in collaboration with internal teams.
• Proven thought leadership, acting as a mentor to digital teams and enhancing the agency's profile with key clients.
• Solid commercial acumen, including revenue growth, opportunity identification, and financial forecasting.
• Life at WPP Media & Benefits
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. As the Transformation Consultant (Director), you are a strategic leader responsible for spearheading the digital transformation agenda for key clients, primarily CBA. This pivotal role aligns EssenceMediacom's capabilities with client strategic objectives, driving innovation, digital performance excellence, and embedding data and technology maturity. You will deliver measurable performance outcomes across the client's digital ecosystem, demonstrating the full breadth of EssenceMediacom's expertise to achieve breakthrough results and evolve product solutions and processes. You will build strong relationships with key client stakeholders and internal teams, focusing on identifying opportunities, driving incremental outcomes, and leading initiatives that enhance performance marketing and digital maturity. Core Responsibilities Develop and implement comprehensive digital performance and measurement roadmaps, aligning with client OKRs and utilizing transformation tools and processes. Define measurable milestones and governance structures (e.g., QBRs, scorecards). Establish and optimize RACI (Responsible, Accountable, Consulted, Informed) and workflows for hybrid team models (EssenceMediacom, Media Monks, client teams, external partners like Google/Meta), ensuring robust digital performance and measurement maturity. Lead the coordination of data and technology projects across client business units, ensuring alignment with business cases, data governance, and effective senior stakeholder communication. Own and evolve client measurement frameworks, establishing structured, strategic learning agendas in collaboration with internal analytics teams (including WPP Media's Choreograph) to deliver cross-discipline media measurement. Showcase EssenceMediacom products tailored to client needs, driving innovation and breakthrough work through strategic publisher relationships and product updates. Provide expert guidance on digital, data/tech, and performance progression. Lead key initiatives that build performance marketing and digital maturity solutions for clients, such as Agentic Workflows.

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