Growth Marketing Manager

About the role

Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform. Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work - and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners. Join us in shaping the future of hospitality! We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits: Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off. Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals. Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization. Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city! Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay. Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a relevant field.
• 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
• B2B SaaS and start-up experience is a plus.
• Experience in the hospitality or hotel tech industry is a plus.
• Strong ability to write copy and use AI to scale out more personalized messaging.
• Proven ability to measure campaign performance, derive insights, and take action based on data.
• Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
• Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
• Experience managing event campaigns.
• Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.

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