Senior Marketing Manager

Responsibilities

• These duties are not meant to be all-inclusive, and other duties may be assigned.
• Own product positioning, value proposition, and messaging across key platforms and capabilities
• Translate business strategy into clear, actionable go-to-market plans
• Ensure alignment of messaging across product lines, campaigns, and target audiences
• Lead development of integrated campaign strategies, including themes, audiences, and core messaging
• Own campaign direction across multiple concurrent initiatives, ensuring consistency and impact
• Prioritize and sequence campaign efforts based on business objectives and capacity
• Partner closely with Business Development, Program, and Engineering teams to align messaging with customer needs and market opportunities
• Serve as the primary marketing point of contact for key stakeholders, ensuring clarity and alignment throughout campaign development
• Develop and oversee creation of sales enablement materials (pitch decks, one-pagers, white papers, messaging frameworks, FAQs)
• Ensure materials clearly communicate differentiated value and support revenue generation
• Provide clear direction to campaign execution resources (internal team and external agencies) to ensure delivery aligns with strategy
• Maintain oversight of campaign performance and adjust messaging or approach as needed
• Ensure consistency of messaging and positioning across all channels and touchpoints
• Establish and maintain standards for campaign planning, messaging frameworks, and deliverables

Requirements

• Bachelor's degree with ten (10) or more years of experience in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• Five (5) years of leadership experience.
• Travel up to 25% will be required as necessary, including internationally.
• STANDOUT QUALIFICATIONS:
• Master's degree in marketing or business administration (MBA).
• Existing relationships with US media outlets or trade publications.
• Exposure to international media markets and multicultural engagement.
• Graphic design experience.
• Exceptional written and editing skills with a background in business writing, journalism, copy editing and original writing.
• Strong project management and interpersonal skills.
• Proficiency with various web-based software applications including Microsoft Office Word, Excel, PowerPoint, SharePoint, etc.
• Ability to manage multiple projects with competing and conflicting timelines and priorities.
• Pay Range:
• $118,700.00 - $211,300.00
• Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.
• Oshkosh Corporation wil

Benefits

Additional Information

About Oshkosh Defense, an Oshkosh company Oshkosh Defense stands behind those who dedicate their lives to protecting others. As an industry-leading tactical vehicle manufacturer, every day we strive to meet or exceed our customers' ever-changing needs with next generation defense technologies and advanced systems. We operate with unparalleled commitment to those who depend on our products and services worldwide to perform their missions. The Senior Marketing Manager serves as the product marketing and campaign strategy lead, responsible for translating business priorities into clear, differentiated market positioning and integrated go-to-market strategies that support growth across Defense and Delivery business units. This role owns the development and direction of multi-channel campaigns aligned to the strategic plan, ensuring consistency, impact, and contribution to both near- and long-term business objectives. The Senior Marketing Manager operates as a key cross-functional leader, partnering with Strategy, Business Development, Program Management, Engineering, and external agency partners to align messaging with market opportunities and drive cohesive, high-impact campaign execution.

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