Sales Manager (US Market)
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About the role
Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model - from design and manufacturing to sales, delivery, and installation - with production facilities in the United States and Europe. The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry. We are strengthening our commercial function and are looking for a Head of Sales to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment. The Role This is a hands-on leadership role requiring strong operational involvement. The Sales manager will own sales performance end-to-end, including CRM operations, inbound lead management, call quality, analytics, and team development. Responsibilities: CRM & Sales Operations: - Own and optimize CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows. - Enforce strong CRM discipline across the sales team through training, audits, and corrective actions. - Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency. Team Leadership & Development: - Lead and develop the sale team - Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets - Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities Inbound Lead Management: - Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps. - Continuously optimize lead distribution to maximize efficiency, conversion, and team performance. Call Quality & Communication Standards: - Own call quality and communication standards, with calls as the primary channel for US-based clients. - Regularly review calls, coach on objection handling and structure, analyze deal losses, and develop supporting channels such as SMS and email. Performance & Analytics: - Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep. - Design and execute data-backed initiatives to improve conversion and overall sales performance. Proactivity & Continuous Improvement: - Proactively identify and solve problems, taking full ownership even with limited resources. - Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact. - 7-10 years of relevant sales experience, with a strong background in sales execution and revenue growth. - At least 3 years of managerial experience, leading and developing sales teams. - Proven experience in sales roles, including hands-on ownership of targets, pipelines, and performance. - Strong hands-on experience with CRM systems (HubSpot or similar), including daily operational use, reporting, and pipeline control. - Experience managing inbound sales, preferably in a B2C or high-volume environment. - Experience leading teams of 5+ Sales Reps. - Strong analytical mindset with the ability to make data-driven decisions. - Experience with call-based sales models. - Fluent English (working with US-based clients). - High level of involvement in day-to-day sales operations. Nice-to-Have - Experience scaling inbound sales teams. - Proven success improving conversion rates. - Familiarity with call tracking and call scoring tools. - Background in fast-growing or high-volume sales environments. What We Offer - Full-time, remote role (8:30 AM - 5:00 PM EST). - B2B contract. - Fixed salary plus performance-based bonuses. - Real ownership of the sales function in a scaling U.S. business. - Opportunity to work with a professional international team and prestigious U.S. clients.
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