Senior Copywriter (Healthcare Communications)
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Responsibilities
- Brand and Creative Strategy
- Displays a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
- Contributes to or creates and executes strategic and tactical creative concepts that solve business challenges.
- Researches therapeutic topics and adapts findings to support brand strategies.
- Demonstrates a mastery of brand knowledge including any key competitors and platform presence.
- Able to bridge the creative approach with client's Medical and Legal requirements.
- Able to contribute and execute strategic and tactical advertising/communications concepts and ideas that address business challenges.
- Learns and owns the culture/behaviors of their audience/targets to tap into insights that will resonate with them
- Writing/Editing
- Writes for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
- Responsible for short- and long-form copy development for both HCP and DTC audiences.
- Writes clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social).
- Accurately annotates projects for fact check according to AMA style (without supervision).
- Prepares copy for review with supervisor(s) and account team.
- Aligns work to the creative/project brief-Finished copy up-levels the brief and answer all creative needs.
- Partners with Editorial team to ensure clean, accurate content in all pieces-Expert knowledge of grammar and spelling and is able to self-proof.
- Prepares materials for medical/regulatory reviews.
- Tracks all feedback and ensures all direction/edits are addressed, with their partner.
- Handles feedback maturely and executes against creative direction or editing needs with thoughtful expertise.
- Able to pivot written approach and "voice" to reach different clients, brands, and audiences.
- Project Management
- Partners with PM recognizing time allocated for projects.
- Comfortable estimating hours for their role.
- Understands daily workload and manages deliverables to timelines, proactively informing supervisor and project manager of potential threats to meeting deadlines.
- Delivers on deadlines with minimal reminders from manager.
- Understands how work moves through agency
- Shows a mastery of team-wide copy creation process, and sometimes works to improve and/or inform workflows.
- Client Engagement/Communications
- Develops a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
- Participate in internal and client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
- Listens to and anticipates client needs.
- Represents the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations during live reviews.
- Attentive and responsive to client concerns; acts quickly to resolve creative issues and revise creative ideas
- Able to clearly and confidently present scientific and technical work in a highly-regulated medical/regulatory review (with oversight).
- Job Complexity
- Works on multiple assignments of diverse scope.
- Normally receives little instruction on day-to-day work, while maintaining the bigger picture strategy.
- Collaboration
- Eager to collaborate with art partners, copy leadership and with cross-functional teams, including Account, Strategy, Social, and UX
- Able to work across multiple creative partnerships, while still maintaining creative chemistry and output
- Comfortable being part of a creative partnership but also be an individual contributor of copy needs
- This position is a perfect fit for
Benefits
Additional Information
At Real Chemistry, making the world a healthier place isn't just an aspiration-it's our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people-we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Job Summary: Real Chemistry is looking for a Senior Copywriter to join our growing team! This is a hybrid role, based in any of our US offices-including New York City, Lambertville, Boston, Chicago, Carmel, or San Francisco-or remotely within the US, depending on team and business needs.
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