Senior Marketing and Communications Manager

Responsibilities

• Execute regional marketing and communications activities, with a strong focus on content creation, localisation, and messaging
• Translate global marketing strategy into relevant, market-focused materials for North America
• With the team in Veghel, define and develop Account-Based Marketing (ABM) personas tailored to the North American market
• Support and activate campaigns through content development and messaging
• Create engaging marketing content.
• Support internal communications, including town halls and local communication channels
• Organise and support customer events, meetings, and innovation/experience centre activities
• Collaborate with regional Sales teams and global MarCom colleagues
• Manage external agencies (e.g. video, design, PR) and build a strong regional network
• Identify opportunities to strengthen brand visibility and support commercial growth
• Qualifications / requirements
• 10+ years of experience in marketing and communications, with a strong focus on content and execution
• Bachelor's or master's degree in marketing, Communications or a related field
• Experience in an international B2B environment, preferably within global organisations and European companies
• Strong storytelling and content creation skills
• Ability to work independently in a regional, stand-alone role
• Experience working in a matrix organisation with multiple stakeholders
• Capability to build and lead a Marketing & Communications team in the region over time
• A proactive, hands-on and solution-oriented mindset
• Familiarity with modern MarCom tools, software and openness to using AI in your work
• What makes this role unique
• Our MarCom professional in North America will create a strong Marketing and Communication expertise for Vanderlande in North America, its leadership and the (global) organization
• You work at the intersection of global strategy and regional execution
• You collaborate with international teams while shaping the regional approach
• You contribute to growth in the North American market
• Additional information
• Location: Marrietta, USA
• Willing to travel within North America and to the Netherlands (Veghel)
• Occasional travel to other regions when relevant

Additional Information

Job Title Senior Marketing and Communications Manager Job Description Senior Marketing and Communications Manager - North America About Vanderlande Vanderlande is a global leader in logistics process automation, specializing in automated material handling systems for airports and parcel operations. Our innovative solutions help move millions of parcels and pieces of luggage around the world every day. With a strong focus on technology, collaboration, and continuous improvement, we are committed to delivering reliable solutions for our customers while providing meaningful career opportunities for our employees. Position Summary As Marketing & Communications Manager North America, you are responsible for the hands-on execution of marketing and communications activities across the region, aligned with the global MarCom strategy. You play a key role in strengthening brand awareness, market visibility, and commercial impact in one of our key growth regions. Based in Marrietta, and closely connected to our office in Dallas, you are the first dedicated MarCom professional in the region. You act as the local ambassador and support our new customer experience centre. You are fully connected to the central Marketing & Communications team in Veghel (NL) and report directly to the Director Marketing & Communications.

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