PR Director EMEA

About the role

The Global Communications Department at KRAFTON shapes and amplifies the company's global narrative, ensuring its distinctive creativity and portfolio of games are consistently and effectively represented across international markets. The team leads strategic communications, media engagement, and storytelling efforts that elevate KRAFTON's brand equity and support the growth of its platforms, services, and global fan base. Working closely with studios and cross-functional teams, the Global Communications Department reinforces KRAFTON's position as a leading creator of innovative and high-quality gaming experiences worldwide. KRAFTON is seeking a PR Director, EMEA to lead communications strategy and execution across the EMEA region, driving KRAFTON's corporate and game narratives while strengthening the company's brand presence and reputation across diverse markets. This role will be responsible for developing and executing regional PR strategies in alignment with global communications direction. The PR Director will serve as the key communications lead across EMEA, working closely with regional teams, agencies, and media while partnering with global headquarters to ensure consistency in messaging and storytelling. The role requires both strategic leadership and strong regional expertise, combining deep understanding of EMEA's diverse media landscape with the ability to execute high-impact, multi-market communications initiatives. The position is based in Amsterdam and reports to the Head of Global Communications in Korea.

Responsibilities

• Develop and execute EMEA communications strategies aligned with KRAFTON's global communications framework, strengthening brand equity and regional market presence.
• Lead regional storytelling and PR initiatives that elevate KRAFTON's corporate reputation and game portfolio across EMEA markets.
• Build and maintain strong relationships with top-tier media, platforms, and industry stakeholders across key EMEA markets.
• Act as the primary communications lead for EMEA, ensuring alignment between HQ messaging and regional execution across multiple countries.
• Manage and oversee regional PR agencies and partners, ensuring strategic alignment and high-quality delivery across markets.
• Collaborate with internal stakeholders, including studios, publishing, marketing, and regional teams, to support major announcements, launches, and campaigns.
• Monitor regional media trends, cultural dynamics, and public sentiment, providing insights to inform communications strategy and risk management.

Requirements

• Significant experience in public relations, corporate communications, or related fields, with significant experience across EMEA markets.
• Strong understanding of EMEA media landscapes, including both pan-regional and key local markets (e.g., UK, Germany, France).
• Proven experience leading multi-market PR strategies and campaigns across Europe and broader EMEA regions.
• Experience managing regional PR teams, agencies, and cross-functional stakeholders across multiple countries.
• Ability to translate global messaging into locally relevant narratives across diverse cultural and market contexts.
• Strong stakeholder management skills, with the ability to work effectively across global and regional teams.
• Fluency in English; additional European language(s) are a plus.
• Experience in the gaming, entertainment, or technology industries.
• Experience working in global organizations, collaborating with international teams and aligning communications across regions.
• Experience supporting major product launches or corporate announcements across multiple EMEA markets.
• Experience in media, journalism, or editorial roles, with strong understanding of newsroom dynamics and storytelling.

Benefits

Additional Information

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다. We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe. About KRAFTON We are KRAFTON - a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title - PUBG: BATTLEGROUNDS - in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold. Our Amsterdam office is home to KRAFTON Europe, with several key product and publishing teams focused on Western markets based here, along with our Esports team. It is also home to the Black Budget development team, who are busy working on our upcoming new title.

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