Manager, Global Packaging, Technical Consumer Data Research

About the role

Job Description Summary: Manager of Technical Consumer Data Research (TCDR) Global Packaging reports to the Senior Director, Corp and leads Global Packaging by delivering front-end, consumer-centric technical insights that drive a prioritized global packaging innovation pipeline and enable right-first-time, high-impact outcomes. This role uniquely integrates consumer research leadership with deep technical packaging expertise to inform design, material, and format decisions grounded in both engineering feasibility and consumer desirability across TCCC beverage categories. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes. Serving as a critical business partner, this role leads packaging-focused, end-to-end consumer-centric innovation learning agendas across global beverage categories. It collaborates closely with Marketing, Human Insights, Global Development & Innovation, Research to Experimentation and Packaging Research & Engineering to embed consumer insights into packaging engineering design, material innovation, new format development and OU packaging and product Innovations . The role ensures that packaging research from exploration, ideation through to commercialization are optimized through rigorous consumer development and validation of technical excellence, delivering future-forward, right-first-time solutions that drive superior consumer experiences and sustainable business growth . Global Packaging Related Activities / Key Responsibilities Lead end-to-end consumer-centric packaging research and learning agendas, translating insights into actionable design, usability, and technical requirements that guide global innovation pipelines. Integrate consumer insights with packaging engineering design to optimize ideas from exploration through commercialization for performance, feasibility, and consumer acceptance. Provide leadership in innovation of materials, new formats, design, aligning consumer desirability with processing, and manufacturing capabilities. Partner cross-functionally with Marketing, Human Insights, Packaging R&D / R T E , Sustainability, and Innovation teams to embed consumer-driven insights into technical packaging decisions. Identify and scale next-generation packaging technologies and formats through collaboration with external partners and internal networked teams. Drive right-first-time, high-impact packaging innovation by de-risking decisions through integrated consumer validation, technical rigor, and clear linkage to business growth and sustainability goals. Function Related Activities / Key Responsibilities M anaging end-to-end delivery of research projects and initiatives. Ensure effective stakeholder engagement, alignment, and adherence to established governance, while supporting the adoption of best practices across markets and categories. Act as a strategic partner to the business by contributing to the I nnovation , Renovation and Productivity pipeline , c ollaborate with cross-functional teams (SRA, HI, Marketing, GDI, RtE , ITS, Packaging Research & Engineering , OU Packaging , Strategy) to incorporate a consumer-first mindset and support insight-led decision-making. Lead key innovation research initiatives, partnering with stakeholders to deliver high-quality, consumer-centric research. Ensure strong execution of TCDR projects with a "right-first time" approach and contribute to driving measurable business outcomes. Translate business questions into actionable sensory and consumer research plans. Develop and execute end-to-end research learning plans using appropriate methodologies and digital tools to generate insights that inform business decisions. Apply functional expertise across TCDR disciplines, including sensory science, consumer research, and data analysis, leveraging advanced methodologies (e.g., AI/ML, statistical modeling) where appropriate to enhance research impact. Design and execute robust research studies using sound statistical and analytical approaches. Analyze and synthesize data into clear insights and actionable recommendations to support business decision-making. Deliver data-driven recommendations by integrating consumer insights with business and competitive context. Identify potential risks, support solution development, and communicate findings clearly through structured, insight-led storytelling. Contribute to the TCDR Global community by supporting research-on-research initiatives and sharing learnings to help strengthen functional capabilities with an emphasis on Packaging. Stay externally aware of emerging research methodologies and tools, partnering with capability teams to pilot and implement relevant approaches within projects. Support continuous improvement of TCDR practices by adopting new tools, approaches, and ways of working to enhance efficiency and effe

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