Senior Designer - Burson

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: As Senior Designer , you are expected to set a new bar for design (including layouts, graphics, and motion graphics etc.), collaborate and oversee projects through their entire process from conception to execution, translating marketing and branding strategies into innovative and impressive campaigns that stimulate target audiences. You are also expected to have strong conceptual skills and a deep understanding of digital and social media.

Responsibilities

• Client Service:
• Study design briefs and determine requirements.
• Collaborate closely with the copywriter and the rest of the creative team, and account team to ensure deadlines are met.
• Strong proficiency in Adobe Photoshop, Illustrator, After Effects, and other relevant design software.
• Conceptualize & execute visuals based on campaign requirements.
• Apply creative in the copy/design for diversified medium, including traditional and offline, digital, social, motion graphics, newsletters, brochures, etc.
• Work with copywriter, and the rest of the creative team to produce final designs.
• Amend designs after client or servicing feedback.
• Ensure the final graphics and layouts are visually appealing and meet client's brief.
• Stay up to date with industry developments and design tools.
• Your portfolio must include work produced by Generative AI, including a description of tools, workflows and prompts used for their creation.
• Teamwork:
• Be a team player to support the creative team to deliver high quality work.
• Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment.
• Embody the values of the company.
• Account Management:
• Follow agency procedures to manage client budgets, contract approvals and billing rates.
• Agency Responsibilities:
• Use Burson's intranet and resources; keep your profile updated.
• Be a brand ambassador and help recruit top talent by knowing our capabilities and network.
• Adhere to Burson's confidentiality and disclosure agreements and code of ethics/conduct.
• Act with integrity using ethical considerations to guide decisions.
• Experience that contributes to success:
• Strong conceptual and visual design skills across platforms with atleast 2-3 years of experience in relevant field
• Experience working on integrated campaigns (digital + offline)
• Proficiency in design tools and creative software
• Understanding of branding, layout, and storytelling through visuals
• Ability to collaborate effectively with cross-functional teams
• Experience in handling feedback and delivering within timelines
• Awareness of digital trends, social media, and emerging formats
• Exposure to Generative AI tools and workflows in design
• You belong at Burson:

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