Vice President/Senior Vice President, Influencer + Celebrity Relations

About the role

BPCM is seeking an experienced candidate based in LA to lead our fast-growing Influencer + Celebrity Relations Practice. The VP/SVP is responsible for day-to-day management and development of the Celebrity and Influencer teams. We are seeking a leader who can work across this wide range of clients from mass to luxury with differing scopes, budgets and needs. The ideal candidate will lead their team across a range of services including: talent strategy development, casting and deal-making, red carpet dressing, product seeding, entertainment strategy, influencer relations (earned and paid), special events, community building and partnerships. This person will possess the ability to work cross-functionally within and beyond BPCM's differing Practices and Departments and has experience in successfully maintaining and strategically growing an agency practice. This role works alongside BPCM Partners and the agency's other executive leadership to foster and grow our client roster. DAY-TO-DAY MANAGEMENT: Responsible for a growing Influencer + Celebrity Relations team, LA (5) Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth Support client's strategy and ensure articulation of the brand's desired image and position, consistent communication of image and position to all constituencies, both internal and external. Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning Ensure each client's strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports - analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.) TALENT PROCUREMENT: Drive effective talent strategy and procurement for all Agency clients' celebrity and/or influencer focused programs and campaigns Participate in internal and client dialogue and ongoing meetings and brainstorms about client's talent campaign needs and devise strategies to move projects forward Assist in talent casting needs for the agency, including vetting, researching and creating client-facing talent casting documents Manage and/or support other team members on talent outreach and negotiations on behalf of Agency clients; assignments include drafting talent SOW, conducting outreach to talent representatives, drafting and sending talent Formal Offer and consulting on, managing revisions for, and negotiating Long Form Agreement in conjunction with legal counsel Serve as point of contact for talent and talent representation, including but not limited to coordinating all communication and scheduling with appropriate parties throughout Campaign Thoughtfully cast talent for special client initiatives, based off client goals: aesthetic, brand awareness, conversion, etc. Identify rising talent, pop culture trends, and analyze data within a variety of industries and markets to inform client business strategies, existing client objectives and new client acquisition Manage special seeding projects with high-performing talent who elevate and convert for brands in markets all over the world Serve as a representative of the client and Agency on-site at client events, media interviews, service days, etc. Help oversee the management and execution (scheduling, approval process, briefing materials, etc.) of all talent services Help oversee the management and coordination of logistics for talent services including, but not limited to talent travel and transportation, talent glam, and all logistics related to remote or on-site service days Manage necessary communication with SAG-AFTRA signatory in order to fulfil Agency client's obligation to SAG-AFTRA regulation Ability to understand relevant entertainment industry trends and use the information to develop strategic talent recommendations, programs and/or campaigns for clients Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc. INFLUENCER: Act as a thought leader within the company and an authority on the ever-changing social media landscape; stay current with best practices, trends, innovative tools and industry standards related to Influencer Marketing, PR and social media Participation in the development of program/campaign ideas in the influencer space inclusive of content creative, influencer usage or earned opportunities Oversite of the influencer relations team for development of brand influencer strategies and approach specifi

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