Senior Vertical Marketing Manager

Responsibilities

• What you should have:
• 8-12 years of experience in demand generation, lead generation or similar marketing experience, preferably in a B2B SaaS environment
• Strong understanding of digital marketing channels, content strategy and campaign execution
• Exceptional bias to action and a passion to build and execute on marketing strategies that drive significant bookings impact with minimal hand-holding.
• Proficiency in Excel and familiarity Tableau and SQL to drive insights using data and analytics
• Customer-centric mindset; your ability to empathize with customers and put their needs first will be a key differentiator.
• Collaborative mindset; your ability to work with different teams and adapt to various situations will be essential in driving successful marketing campaigns
• Interest in owning several marketing channels and creating conversion-oriented content
• Why you'll love wor

Additional Information

At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers. In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we've deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business. Podium has been recognized as the Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents, and awarded the #1 AI Agent for Business Operations by G2. Our growth is fueled by hiring exceptional people, holding them to high standards, and creating opportunities for them to grow and make an impact. Our operating principles guide daily behavior and ensure we hire people who will thrive at Podium. If you're hungry for growth, aligned to our operating principles, and ready to get to work, you won't find a better place to learn and accelerate your career. Role Description As the Senior Vertical Marketing Manager, you will serve as a pseudo "CMO" for your vertical and become the go-to expert on understanding customer needs, pain points, and the industry landscape. You will play an integral role in Podium's acquisition efforts, and be responsible for crafting marketing strategies and rolling up your sleeves to execute that strategy to cost effectively drive new customers from your vertical. The ideal candidate is an action-oriented, strategic marketer. You love to solve ambiguous problems using data-informed decision making and drive results. You possess exceptional critical thinking skills, a customer-centric mindset, and an excellent track record of building strategies that drive growth.

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