Associate Director, Marketing, International
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About the role
BridgeBio is a global biotechnology company with our Global Headquarters located in San Francisco, USA, and our International HQ located in Zug, Switzerland. Since establishing our European presence in 2021, we've been building empowered, high-performing teams across countries - with experienced colleagues who move quickly, take ownership, and are fueling the company's international growth. At BridgeBio, you'll find an energetic and collaborative culture where pragmatism meets bold decision-making. We embrace uncertainty with confidence, guided by our commitment to making a meaningful impact for patients. Our people are trusted and empowered, united by urgency, purpose, and the drive to advance science for patients around the world. To learn more about our story and company culture, visit us at https://bridgebio.com
Responsibilities
- Strategic initiatives development and execution
- Lead the execution of international marketing plans for priority assets, ensuring alignment with brand strategy and timelines, and lead the roll out of above-market workstreams and initiatives across international markets, ensuring consistency, quality and strategic alignment across markets
- Translate scientific data into compelling branded and unbranded narratives
- Lead the development of international marketing campaigns and programs including disease awareness and promotional materials
- Lead the development and execution of programs to improve diagnostic pathways and shorten the patient journey (incl. genetic testing programs), including assessing and identifying potential partners, and driving compliant and efficient collaboration with external stakeholders
- Support disease awareness strategies in underdiagnosed or emerging disease areas and collaborate with Medical and Patient Advocacy teams to shape the treatment landscape
- Lead marketing efforts to establish BridgeBio as a key partner in international markets in alignment with corporate strategy
- Market readiness and execution support
- Drive alignment with local teams to ensure successful implementation of marketing campaigns and programs
- Lead the deployment of diagnostic programs in close partnership with local cross-functional teams and external partners
- Track and manage execution of key launch and readiness milestones across markets, ensuring risks are identified early and mitigated
- Own the identification, capture and dissemination of best practices acr
Additional Information
Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. About BridgeBio Pharma, Inc. BridgeBio is a biopharmaceutical company dedicated to discovering, developing, and delivering transformative medicines for patients living with genetic diseases and genetically defined cancers. Since our founding in 2015, we have built a diverse portfolio of more than 20 drug development programs, ranging from early discovery to late-stage clinical trials, across multiple therapeutic areas including precision oncology, cardiology, endocrinology, neurology, and renal disease. We have already achieved regulatory approval for three therapies and continue to advance promising science from academia into meaningful treatments for patients worldwide.
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