Senior Digital Marketing Manager

About the role

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight. Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world. As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact. Scope of the Role This is a strategic digital marketing leadership role across all of our B2B offerings. The role is responsible for defining the digital marketing strategy, channel priorities, digital performance approach, and optimization agenda that drive pipeline, revenue, and customer growth across the portfolio. It leads the strategy for core digital channels and platforms, including website, SEO, paid media and lifecycle marketing, and works in close partnership with business unit marketers, creative, content, and marketing operations teams to translate strategy into plans, programmes, and activation. The role ensures clear alignment with commercial priorities, go-to-market strategies, customer needs, and growth goals.

Responsibilities

• Channel strategy and optimisation: Lead the strategic direction for key digital channels, including website, SEO, paid media, email, and lifecycle marketing. Set priorities for performance improvement, investment, experimentation, and optimisation across the channel mix.
• Cross-functional orchestration: Partner closely with business unit marketing leads, content, creative, and marketing operations teams to set digital priorities, shape briefs, define success measures, and ensure programmes are executed effectively and in line with commercial goals.
• Data, insight and performance management: Use data, research, and customer insight to evaluate channel effectiveness, identify opportunities, and improve marketing contribution. Establish clear performance measures and use results to inform strategy, prioritisation, and optimisation.

Requirements

• Strategic B2B digital marketing leader: Proven track record of defining and leading digital

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