Global Industry Lead, Higher Education

Responsibilities

• Own the higher education industry strategy for SPECS, defining where we play, the priority use cases we pursue, and the offerings we bring to market in service of adoption and scaled growth.
• Lead all industry-related engagements for higher education clients, positioning augmented reality glasses as a practical, scalable solution for teaching, learning, research, simulation, training, campus operations, and student engagement.
• Build and grow a partner ecosystem aligned to higher education, including services partners, solution providers, systems integrators, and other ecosystem collaborators that can help design, deploy, and scale solutions on our platform.
• Work cross-functionally with Partner Development Managers and Technical Partner Managers to develop repeatable partner-led solutions, shape industry-ready offerings, and accelerate partner onboarding, enablement, and technical readiness.
• Identify, validate, and prioritize the primary higher education use cases that will drive customer value and create repeatable commercial momentum, with an emphasis on strong business cases, scalable deployment potential, and partner support from the outset.
• Own higher education customer pipeline development and sales cycles from market education and early discovery through solution shaping, commercial progression, and deployment planning.
• Build trusted relationships with executive, academic, innovation, technology, operations, and procurement stakeholders across colleges, universities, research institutions, and adjacent higher education organizations.
• Partner with cross-functional teams across product, design, engineering, marketing, business development, and sales to ensure our higher education strategy is grounded in platform capabilities, market needs, and clear paths to scale.
• Drive partner and customer enablement through workshops, demonstrations, solution narratives, and educational content that help institutions understand the practical value of augmented reality glasses and the path from pilot to broader deployment.
• Own our presence at higher education industry events, including strategy, participation, messaging, partner coordination, and follow-up plans that convert awareness into pipeline and partnerships.
• Curate external-facing thought leadership for the sector, including white papers, knowledge base articles, customer-facing guidance, and demand generation programs tailored to higher education audiences.
• Help shape and host higher education-focused customer and partner engagements on the SPECS campuses, including executive briefings, workshops, summits, and demand generation events that accelerate education, trust, and adoption.
• Track market feedback, competitive dynamics, and customer requirements to influence product direction, ecosystem priorities, and the long-term higher education roadmap.

Requirements

• 10+ years leading strategy, business development, sales, partnerships or GTM across customers in higher education.
• Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or an adjacent field tech in higher education.
• Deep understanding of the higher education landscape, including the needs of academic leadership, IT, digital learning, research, campus operations, and institutional innovation teams
• Strong strategic thinking with the ability to translate industry insight into market priorities, use case focus, ecosystem strategy, and commercial plans
• Ability to build credibility with senior customer stakeholders and guide complex, consultative sales cycles in emerging technology categories
• Strong cross-functional leadership skills with the ability to align partner, technical, product, and go-to-market teams around a shared industry strategy
• Ability to turn early market demand into repeatable motions, including solution packaging, enablement, demand

Additional Information

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services. SPECS is focused on pushing the boundaries of what computing can be by overlaying digital experiences onto the real world, and the team is working to define how augmented reality glasses can improve the way people learn, work, and collaborate. We're looking for a Global Industry Lead, Higher Education to join the SPECS team. In this manager-level individual contributor role, you will take explicit responsibility for our higher education industry strategy, customer engagement, partner ecosystem, and go-to-market execution for augmented reality glasses.

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