Marketing Associate - Client

About the role

We're looking for a motivated Marketing Associate - Client to support client acquisition, demand generation, and sponsor engagement for our events portfolio within the renewables industry. Reporting to the Marketing Manager, you'll execute integrated multi-channel campaigns, support lead generation efforts, and work closely with sales teams to drive measurable commercial results. This is a fantastic opportunity for someone who thrives in fast-paced, target-driven environments, is confident managing multiple campaigns simultaneously, and is eager to develop their skills in B2B events marketing.

Responsibilities

• Campaign Execution & Lead Generation
• Execute multi-channel client acquisition and demand generation campaigns across email, social media, paid channels, content, and digital platforms to drive sponsorship and exhibitor sales
• Manage multiple campaigns simultaneously, ensuring timely delivery and coordination across channels
• Write and deploy persuasive, conversion-oriented messaging for emails, landing pages, sales collateral, and campaign touchpoints
• Support lead generation initiatives to build MQL pipelines and contribute to SQL conversion
• Salesforce Management & Reporting
• Maintain Salesforce connections to ensure accurate lead tracking, data integrity, and campaign attribution
• Monitor campaign performance and lead conversion metrics, tracking MQLs through to SQLs
• Provide regular reporting on campaign performance to support sales and marketing teams
• Client & Sponsor Engagement
• Support relationship-building activities with existing and prospective clients, sponsors, and exhibitors
• Execute client communication initiatives including pre-event engagement, onsite activation, and post-event follow-up
• Assist in developing case studies and gathering client feedback to support marketing efforts
• Support referral and co-marketing initiatives with sponsors
• Sales Support & Collaboration
• Work closely with sales teams to provide qualified leads and campaign insights to support conversion
• Assist with sales collateral, presentations, and marketing materials as needed
• Collaborate with cross-functional teams including brand, sales, and operations to support client experiences

Requirements

• 2-3 years B2B marketing experience, ideally in events marketing, client acquisition, or lead generation
• Proven ability to manage and execute multiple campaigns simultaneously with strong attention to detail
• Hands-on campaign execution across multiple channels (email, social media, paid media, content) with strong project management skills
• Strong copywriting skills with ability to create persuasive, conversion-oriented messaging
• Salesforce and marketing automation platform experience (Eloqua desirable, or similar platforms such as HubSpot, Marketo)
• Experience working with sales teams and understanding of lead generation and pipeline management
• Strong organisational skills with ability to manage multiple priorities under tight deadlines
• Results-driven mindset with focus on campaign delivery and commercial outcomes
• Excellent communication and relationship-building skills
• Desirable
• Experience contributing to MQL to SQL conversion efforts
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads)
• Experience with account-based marketing (ABM) tactics
• Familiarity with digital marketing analytics (Google Analytics)
• Experience developing case studies or client success stories
• Experience in renewables, energy, or B2B events sectors
• What Success Looks Like
• Successfully execute and manage multiple demand generation and client acquisition campaigns that support sponsorship sales and revenue targets
• Deliver high-quality campaign outputs on time and to brief across multiple events
• Generate qualified leads and support sales teams in converting MQLs to SQLs
• Maintain accurate lead tracking and campaign reporting in Salesforce
• Build positive relationships with clients, sponsors, and internal stakeholders
• Work collaboratively with sales and cross-functional teams to support marketing efforts
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
• Our benefits include:
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bes

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