Digital Marketing Executive

Requirements

• Must possess minimally a diploma in related field
• Prefer to have at least 1 year of experience in the related field
• Key Skills
• PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
• Good knowledge of various social media platforms, best practices, and website analytics
• Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
• Analytical and able to work independently
• Excellent time-management skills
• Knowledge of Adobe products would be an added advantage
• Knowledge in Beauty & Wellness would be an added advantage

Additional Information

Job Scope Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO. Create content to boost online brand awareness and help drive engagement, traffic and leads. Manage social media's back end - Meta Business Suite Maintain and keep website pages and social platforms updated with the latest promotions/information. Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI) Produce engaging and creative social media content to increase social media presence Set up conversion and event tracking on the website and across various digital platforms Monitor marketing channels and marketing metrics to develop marketing reports Compile digital marketing analytics reports and develop optimization plans Manage and maintain Shopee and Lazada page etc for sales of in-house products Copywriting for all social media marketing campaigns and website information. Create/join marketing campaigns for leads generation and sales growth. Analyze marketing campaigns effectiveness and deliverables.

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