Media Strategy & Measurement Manager

About the role

Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. As the largest online luxury mattress brand, we are expanding our physical presence with Viewing Rooms in key markets nationwide. Our rapid growth is driven by a people-first culture that values curiosity, collaboration, and data-informed decision-making. Saatva has been recognized on the Inc. 5000 list of America's Fastest-Growing Private Companies for seven consecutive years, certified as a Great Place to Work, and listed among Fortune Magazine's Best Workplaces in Retail and Best Workplaces in New York. Role Description Saatva is seeking a strategic and mathematically-minded Media Strategy & Measurement Manager to help shape our upper-funnel media investment across linear TV, streaming, sponsorships, audio, and emerging channels. This role will partner closely with the Director of Paid Media to guide how Saatva invests in brand-building media, ensuring our investments build mental availability while generating measurable demand across markets. The role will also help build the measurement frameworks that allow Saatva to understand how upper-funnel media contributes to growth as we expand our omni-channel presence.

Responsibilities

• Upper Funnel Media Strategy
• Monitor excess share of voice (ESOV) across TV, audio, and other brand channels to inform media investment decisions.
• Develop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demand.
• Identify and prioritize key Category Entry Points (moments when consumers begin thinking about purchasing a mattress) such as moving, buying a home, or starting a family. Leverage internal and external research to understand where and how these CEPs occur across audiences and markets.
• Measurement & Media Effectiveness
• Build a triangulation framework that brings together media delivery data, branded search trends, MMM outputs, and market-level demand signals to understand how media drives demand.
• Assess media effectiveness using incrementality testing, MMM insights, and cross-channel measurement approaches.
• Partner with agency and internal teams to refine how media impact is evaluated across channels.
• Strengthen MMM inputs and translate outputs into clear guidance for budget allocation across channels and markets.
• Cross-Functional Collaboration
• Collaborate with Retail to align media investment with Viewing Room openings and support market expansion.
• Mentor performance marketing and broader marketing teammates to elevate media literacy across the organization.
• Work closely with the Performance Marketing team to evolve Saatva's omnichannel media strategy.

Requirements

• Mandatory Qualifications
• 4+ years of experience in media planning, strategy, or marketing analytics.
• Deep TV & Streaming Expertise: Proven experience building and executing impactful plans across linear TV, streaming/CTV, and audio channels.
• The "Planner + Quant" Mindset: A rare blend of creative, innovative planning skills and heavy quantitative ability. You know how to build a beautiful campaign strategy and defend it with rigorous data.
• Business Model Literacy: Experience planning for high-AOV, high-consideration products. You understand how to market an aspirational, "affordable luxury" product across both digital and physical retail environments.
• Technical Proficiency: Strong analytical skills with hands-on familiarity in MMM, incrementality testing, geo-level modeling, tracking and analyzing excess share of voice (ESOV) across TV, audio, and other brand channels.
• Education: Bachelor's degree in a related field.
• Experience in a Retail/DTC hybrid environment.
• Background in working for a digitally native brand that has transitioned into omnichannel physical retail.
• Familiarity with podcast measurement, audience segmentation, and mid-funnel creative strategy.
• What Success Looks Like
• Building a clear framework for evaluating Saatva's upper-funnel media investments.
• Improving how the organization understands the relationship between brand media and demand generation.
• Helping guide geo-specific media investments as Saatva expands its omnichannel footprint.
• Equal Employment Opportunity

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