Segment Growth Lead

About the role

ABOUT GOTYME At GoTyme Bank, we are on a mission to democratize financial services and build the most transformative retail bank in the Philippines. We are seeking distinctive individuals for the Strategy & Proposition team who share our belief in the missionto create enduring possibilities for everyone. When you join the Strategy and Proposition Team in GoTyme Bank, you are joining a culture which is focused on distinction, excellence and concomitantly, professional development. You will shape critical propositions that broaden access to simple, regulated, and compliant wealth-building and protection tools, that measurably improve financial outcomes for Filipinos. WHAT YOU'LL DO You'll work on the most critical and strategic issues in the business. The problems you will solve traverse the domains of customer engagement and go-to-market, partnerships and deal-making, product proposition and product design, financial economics to corporate strategy, and business operations. This is a hands-on growth leadership role, not a pure strategy seat. You will own end-to-end growth for OFW senders and Philippine beneficiaries: from partnerships and acquisition through lifecycle deepening and cross-product adoption. Ultimately, you want every OFW household you touch to make GoTyme their primary bank. You operate at a high level (corridor strategy, partner negotiations, leadership reporting) while also diving into data, speaking directly to customers, and rolling up your sleeves to run campaigns and community activations. You are the person who wakes up every day asking: how do I turn an OFW remittance into a lasting banking relationship? SEGMENT GROWTH AND STRATEGY Own the OFW and Beneficiary active customer targets and corridor-level performance; build the growth scorecard, set OKRs, and run the operating cadence (weekly performance reviews, monthly corridor business reviews). Define OFW and beneficiary personas, use cases, and the moments that matter, with a particular focus on trust: the moment money leaves, the moment it arrives, and the first time a beneficiary uses GoTyme beyond receiving. Run a continuous customer insight loop: regular conversations with OFW senders and beneficiaries, competitive benchmarking, sentiment analysis. Translate learnings into messaging, funnel improvements, and product backlog items. PARTNERSHIPS AND COMMUNITY GROWTH Source, negotiate, and manage commercial partnerships with remittance providers, employer and recruitment agencies, OFW organizations, and diaspora community groups. Treat partnerships as an instrumented growth channel: track conversion, optimize funnels, scale what works. Build and scale community trust programs: ambassadors in key corridors (Hong Kong, Singapore, UAE, Saudi Arabia, Taiwan), weekend activations at OFW gathering points, and social community engagement. Travel to key send markets to build diaspora relationships, run activations, manage ambassadors, and validate corridor strategies firsthand. Engage directly with customers regularly. GO-TO-MARKET EXECUTION Own the GTM channel mix across performance marketing, community activations, creator and influencer programs, and lifecycle CRM. Set briefs, budgets, and success metrics. Work with the centralized marketing team on execution, but own the outcomes. Build corridor playbooks (0 to 1) and scaling playbooks (1 to n): tests, results, scaling rules, and creative guidance that can be replicated as coverage expands. Develop a referability system: shareable instructions, education assets, incentives, and community toolkits that make GoTyme the easiest option to recommend. LIFECYCLE DEEPENING AND CROSS-PRODUCT ADOPTION Design the cross-product journey: onboard via remittance, deepen into savings, cards, and eventually lending. Own the beneficiary-first strategy, targeting families in PH who then invite their OFW sender. Partner with Product Growth and CRM to design lifecycle programs that convert "receive-only" behavior into primary banking usage: post-receive education, next-best-action prompts, habit-building loops, and essentials spend nudges. Work closely with Risk and Compliance to design growth-safe customer journeys (KYC/AML, screening, authentication) without killing conversion. Partner with Ops and Support to reduce failure points and strengthen trust through clear communications and fast resolution. WHAT YOU'LL LEARN How international remittance corridors work end-to-end: from regulatory licensing to settlement economics to last-mile delivery. Customer and segment lifecycle strategy in a two-sided model (sender and beneficiary), from acquisition through primary banking adoption. Strategic, structured, and hypothesis-led problem-solving on complex, regulated financial products in a high-growth environment. How to build and scale commercial partnerships from sourcing through P&L management. Quantitative analysis and the financial economics of cross-border payments, including unit economics, corridor profita

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