Lifecycle Growth Marketer

About the role

We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue - email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers.

Responsibilities

• Email & CRM
• Build and own our email marketing infrastructure on Hubspot end-to-end - list architecture, segmentation logic, and deliverability.
• Design and run automated nurture sequences for free users and subscribers
• Own lifecycle messaging across onboarding, activation, re-engagement, and retention
• Free-to-Paid Conversion
• Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud
• Run rapid experimentation on messaging, timing, and triggers to improve conversion rates
• Build behavioral cohort analysis to understand what separates activated users from churned ones
• Upsell & Cross-sell
• Develop playbooks for upgrading Cloud subscribers to higher tiers
• Track expansion MRR and own the lifecycle metrics that feed it
• Content-Led Growth
• Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention
• Work with the community and creative team to surface user-generated content into growth loops
• Build out a referral or community-led growth motion that leverages our 1M+ open-source user base

Requirements

• 5+ years of experience building lifecycle programs at a PLG company - you understand what it means to attract and convert users to paid customers
• You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot
• You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it
• Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.)
• A true IC mindset - you want to tinker and build
• High ownership, resilience, and competitiveness - you run toward hard problems
• Comfortable with ambiguity and moving fast in an early-stage environment
• Strong communicator who can earn trust with both technical and business stakeholders
• About Comfy
• Comfy ( https://www.comfy.org ) is the AI creation engine for visual professionals who demand control over every model, every parameter, and every output. The most powerful workflow engine for visual AI.
• Unlike tools that hide everything behind a prompt box, Comfy lets you connect models, processing steps, and outputs on a canvas where every decision is visible and every step is inspectable. It gives you the building blocks to create workflows nobody's imagined yet, and share them with everyone.
• What started as an open-source project in 2023 now has 4 million users, 60,000+ community-built nodes, and 150,000+ daily downloads. It's used by artists, filmmakers, game studios, designers, researchers, and VFX houses, including teams at OpenAI, Netflix, Amazon Studios, Ubisoft, EA, and Tencent.
• If this mission excites you and you view yourself as top-tier talent, your future latent self is waiting for you at Comfy.
• Check out our Github ( https://github.com/comfyanonymous/ComfyUI ) and blog ( https://blog.comfy.org ). We recently raised $30M at a $500M valuation. The round was led by Craft, with participation from Pace Capital, Chemistry, TruArrow, and others.

Additional Information

Why Join Us? We're building the OS for new gen creators. We don't have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You'll help define how the world experiences our organization.

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