Executive, Programme - Membership & Engagement

Responsibilities

• Membership Strategy & Go-to-Market
• Take ownership of end-to-end membership projects, from strategy alignment through execution, across the lifecycle: acquisition, engagement, conversion, and retention.
• Plan and execute clear initiatives linked to SCALA's strategic initiatives (as outlined in its Strategy Map 2026 - 28), ensuring alignment with SCALA's mission and industry objectives.
• Act as a key thought partner on the in shaping of strategy and driving innovation.
• Lead Generation & Partnerships
• Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
• Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities within the supply chain ecosystem.
• Engagement & Retention Campaigns
• Conceptualize and deliver engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
• Develop and test retention strategies that foster loyalty and enhance member stickiness.
• Insights & Value Proposition Development
• Maintain close engagement through calls, visits, events to sharpen understanding of corporate member needs.
• Translate insights into continuous enhancements of SCALA's membership value proposition, ensuring continued participation.
• Performance Management
• Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
• Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.
• Qualifications & Skills
• Diploma in Business, Marketing, Communications, or related field.
• Proven experience in membership strategy, partnership management, or business development.
• Strong analytical and problem-solving skills with experience in lifecycle management.
• Excellent communication and stakeholder management abilities.
• Ability to innovate and execute in a fast-paced environment.
• Performance Metrics
• Membership growth and retention rates.
• Engagement levels across programs and events.
• Value delivered through partnerships (e.g., sponsorship revenue, strategic outcomes).
• Successful execution of go-to-market initiatives and campaigns.

Additional Information

We are seeking a strategic and results-driven professional to drive SCALA's corporate network and membership initiatives. This role will own the end-to-end membership lifecycle acquisition, engagement, conversion, and retention while driving partnerships and campaigns that deliver measurable impact and long-term value for the supply chain community. This role will report to the Programme Manager.

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