Candidate Marketing Lead

About the role

We're excited to be recruiting a Candidate Marketing Lead , supporting one of our largest and most high-profile clients, Royal Mail . This is a newly created role , supporting both business as usual hiring and seasonal peak campaigns , including Christmas. This is a fantastic opportunity for a hands-on marketer who enjoys ownership, variety and building something from the ground up. You'll play a key role in growing the Royal Mail brand nationally and ensuring we have a strong, engaged pipeline of candidates ready to work.

Responsibilities

• Lead candidate attraction marketing for Royal Mail campaigns
• Build and promote the Royal Mail brand across multiple channels
• Own candidate engagement and B2C communications to develop a ready-to-work talent pool
• Work closely with Product, Content and Candidate Attraction teams
• Analyse campaign performance, insights, and conversion data to continuously improve results
• Plan, develop and deploy high-volume, peak-demand campaigns (e.g. seasonal)
• About you
• Proven experience in marketing , ideally within a B2C or high-volume environment
• Confident delivering campaigns end-to-end and working with multiple stakeholders
• Comfortable working autonomously and taking ownership of outcomes
• Analytical mindset with a passion for testing, learning, and optimisation
• Highly organised and adaptable, able to juggle priorities in a fast-paced setting
• Recruitment or employer brand experience is helpful, but not essential
• What you'll gain
• A high-profile client portfolio with national reach and visibility
• Real ownership in a newly created role
• Support and mentorship from experienced marketing and attraction professionals
• Clear development opportunities and access to Reed's benefits and learning programmes
• A collaborative, inclusive, and enjoyable working culture
• If you're a proactive marketer who enjoys learning, ownership and building effective candidate journeys at scale, we'd love to hear from you.

Additional Information

Candidate Marketing Lead Location: Northampton, NN4 7RG (Hybrid - 2 days in office: Tuesday & Thursday) Salary: £35,000 - £40,000 per annum Contract: Full-time, permanent Hours: 37.5 hours per week, 9am - 5:30pm (some flexibility available)

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