Marketing Specialist: Events and Lead Generation

About the role

Location: Cape Town Contract type: Fixed-Term (12-months) Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote (subject to change as per company policies) Working hours: 10:00 to 18:00 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia and to manage online events. Reporting to: Head of Marketing Role Summary We're looking for a sharp, highly organised marketing specialist who can make events work harder. In this role, you'll own the end-to-end execution of conferences, webinars, and sponsorship activations-while ensuring every event supports qualified lead generation, clean CRM handoff, and measurable marketing contribution. This is a role for someone who thrives on delivery, moves confidently across multiple time zones, and understands that execution excellence is commercial leverage. What You'll Own 1) Own end-to-end event and conference execution Plan and deliver virtual and conference-based event activity from briefing through to post-event follow-up. Manage timelines, deliverables, registrations, logistics, speaker coordination, briefing documents, production schedules, and final execution. Coordinate external vendors and conference organisers to ensure every element is delivered accurately, on time, and to brand standard. Drive rigorous event readiness and manage details proactively so execution runs smoothly under pressure. Important: conference execution will be done remotely - travel is not required. 2) Lead webinar planning and delivery across multiple time zones Coordinate and execute webinars to drive lead generation and engagement for audiences in the UK, US, and AU. Manage webinar timelines, rehearsals, platform setup, communications, speaker preparation, attendee experience, and live delivery support. Ensure sessions are professionally run, technically sound, and clearly connected to campaign and lead-generation goals. 3) Support demand generation through event-led contribution Partner with the Head of Marketing and broader team to ensure events and webinars contribute to lead and pipeline targets. Help connect campaign messaging, audience targeting, event experience, and post-event follow-up into a clear demand generation workflow. Track deliverables and performance inputs that support reporting on lead generation and marketing contribution. 4) Repurpose and adapt content for event use Spend approximately 30% of your time adapting and repurposing content for events, webinars, sponsorships, and related campaigns Ensure content is fit for purpose, audience-relevant, on-brand, and tailored to each event format Experience Bachelor's degree or similar qualification in Marketing, Communications, Events Management, Business, or a related field Minimum of 3 years' experience in an events-focused role, ideally within a B2B environment, with ownership of execution. Experience delivering virtual events/webinars, including platform management, speaker coordination, and working across time zones Strong understanding of lead generation, with the ability to ensure events and content contribute to qualified leads and pipeline outcomes. Experience creating or adapting marketing content for campaigns and events High attention to detail and ability to manage multiple moving parts Company Information OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student-focused, innovative, and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day. Company Culture & Values We are a people-focused organisation with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do: Passion and Perseverance: We love what we do (even though it's not always easy) and take pride in creating transformative learning experiences. We bring a 'can-do' attitude to our work, tackling challenges and inspiring others. Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners. Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking. Integrity: We do what's right, and what we say we will do, every time. We value a culture of respectful feedb

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