Associate Manager, Performance Analytics

Responsibilities

• Model Validation & Approval: Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics
• Data Quality & Troubleshooting: Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes
• Budget Optimization & Forecasting: Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation
• Critical Analysis: Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
• Measurement Solutions Evaluation: Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever's standards and business objectives.
• Feature List Management: Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
• Stakeholder Engagement: Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.

Requirements

• 3-5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
• Strong skills in statistical analysis
• Bachelor's degree required, advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• CPG experience highly preferred.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution,

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Unite: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com. WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. At WPP, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP's shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity. Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Overview: The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will be optimizing budget allocations and driving actionable insights to support Unilever's business priorities. This role collaborates closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

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