Principal Product Marketing Manager

About the role

Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat's student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You'll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution.

Responsibilities

• Lead monetization strategy and execution
• Define and evolve student packaging, pricing, and offer strategy across free and paid experiences
• Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys
• Support testing and scaling of student offers, including freemium entry points and paid SKUs
• Drive branding and positioning for students
• Help define and refine how Acrobat shows up for students globally
• Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs
• Ensure consistency across messaging from campaign to product experience
• Own full-cycle product marketing for key experiences
• Lead PMM for core student experiences from concept through launch and iteration
• Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit
• Build clear narratives that connect features to meaningful user outcomes
• Influence the product development plan and priorities
• Bring the voice of the student into product decisions through insights, research, and market context
• Influence roadmap prioritization, ensuring alignment with growth and monetization goals
• Identify gaps and opportunities across the student journey and translate them into actionable product inputs
• Guide outbound creative and campaign assets
• Working with Outbound teams, drive development of high-quality and relevant creative assets across channels (web, paid media, social, partnerships)
• Partner with Brand and Creative teams to bring campaigns to life in a way that resonates with students
• Ensure creative reflects both product truth and student context
• Guide benchmarks, measurement, and performance tracking
• Partner with analytics and growth teams to define success metrics across acquisition, activation, engagement, and monetization
• Provide ongoing guidance on performance tracking and reporting frameworks
• Translate data into clear insights and actions to inform GTM and product decisions
• What You Bring
• 10+ years of experience in Product Marketing or related roles
• Proven ability to lead complex workstreams within a broader team environment
• Experience influencing product roadmap and cross-functional priorities
• Experience with monetization strategy , including pricing, packaging, and lifecycle conversion
• Strong foundation in branding, positioning, and go-to-market execution
• Experience partnering closely with Product on end-to-end product marketing
• Track record of developing compelling creative and campaign assets
• Comfort working with data and guiding critical metric frameworks to drive decisions
• Clear, structured communicator with the ability to influence across teams
• BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience.
• About Adobe
• Let's Adobe together
• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call

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