Brand Growth Marketing Manager

About the role

We're looking for an AI-first Brand & Growth Marketing Manager to own and evolve ThoughtExchange's brand presence across every channel. Reporting to the Director of Product Marketing, you'll be equally comfortable in Figma or Adobe Creative Suite as you are leveraging the latest AI tools to scale output and drive impact. You understand that great marketing is both an art and a system, and you're passionate about building both. Working closely with Sales, Product, and our customer community, you'll ensure marketing is not just visible, but genuinely useful across the business. You live and breathe customer insights, and data consistently frames how you approach problems.

Responsibilities

• Own and evolve the ThoughtExchange brand voice, visual identity, and creative standards across all channels and touchpoints
• Produce and manage a high-volume content calendar spanning social media, email, blog, and campaign assets, leveraging AI tools to scale output without sacrificing quality
• Design and produce on-brand marketing materials using Adobe Creative Suite, Figma, and Claude Design
• Partner with the Sales team to develop collateral, enablement materials, and campaign assets that support pipeline and conversion
• Work with Product to translate features and roadmap into compelling customer-facing narratives
• Engage with customers to surface stories, testimonials, and use cases that fuel content and brand credibility
• Identify, evaluate, and operationalize AI tools that improve marketing efficiency, personalization, and content production
• Analyze performance across channels and use data to continuously improve content strategy and creative execution
• What We Think Is True About You
• 5-8 years of marketing experience in a generalist or multi-disciplinary role, ideally within a growth-stage SaaS or fast-paced environment
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere), Figma, and Claude Design, and able to produce polished, on-brand work independently
• Demonstrated experience using AI tools (e.g., ChatGPT, Claude, n8n) to accelerate and scale marketing output
• A strong content instinct, with an understanding of what makes copy, visuals, and campaigns resonate with different audiences
• Experience managing and growing social media presence across key platforms (LinkedIn, Instagram, X, or others relevant to the industry)
• Excellent cross-functional collaboration skills; you build trust quickly, communicate clearly, and elevate the people around you
• A bias for action and a low tolerance for unnecessary complexity; you ship, iterate, and improve

Requirements

• Experience in the Education sector
• Post-secondary education in Marketing, Communications, Design, or a related field
• Certifications in digital marketing, content strategy, or AI tooling
• Salary Range
• The hiring range for this role is $97,329 -114,504 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.
• This job posting is for an actual vacancy.
• We do not use artificial intelligence (AI) to screen resumes or evaluate candidate fit against job criteria. All interview and hiring decisions are made by people.

Benefits

Additional Information

Traditional surveys fall short in today's world. That's why we built ThoughtExchange, a platform powered by cutting-edge AI that helps leaders meaningfully connect with their communities and uncover immediate, actionable insights that drive real change. We empower K12 leaders with the high-quality data they need to make informed decisions and create lasting impact. Our mission fuels everything we do, and we're proud to work alongside a team of brilliant, curious, and collaborative individuals. At ThoughtExchange, we're reshaping how organizations engage their people for good. If you're passionate about making a difference, we'd love to have you on the journey.

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