Senior Manager, Performance Marketing

Requirements

• 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
• Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
• Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
• Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
• Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.
• Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Additional Information

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health. WHOOP is hiring a Senior Manager of Performance Marketing to manage global performance marketing programs that drive sustainable member growth. This role will partner closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance teams to maximize marketing effectiveness and business impact. The ideal candidate is a data-driven marketer who thrives in fast-paced environments, balances strategic thinking with operational excellence, and is passionate about leveraging insights to accelerate growth at scale.

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